At ING we are looking for a Data Analyst
Your role and work environment:
We are looking for a talented and enthusiastic Data Analyst to join our Digital Sales Team of Business Banking Spain
Our team focuses on acquisition, activation, and growth of business customers through digital channels.
We:
Design and execute data-driven campaigns (email, digital journeys, outbound triggers)
Build target groups and customer segments
Analyze campaign performance and optimize journeys
Operate in a Big Data environment (SAS, SQL, Power BI)
Your key responsibilities:
As a Data Analyst you will:
Work closely with marketing, digital, and sales teams to define target audiences, execute data-driven campaigns, monitor and optimize performance and deliver actionable insights to increase conversion and commercial impact
Combine analytical expertise with a strong commercial mindset, ensuring data directly translates into measurable business results.
Campaign Execution & Targeting
Build and manage target groups for marketing campaigns (selection, segmentation, eligibility rules)




Prepare and deliver campaign-ready datasets for activation tools
Ensure correct setup and execution of campaigns across digital channels
Campaign Analytics & Optimization
Track and analyze campaign performance (conversion, CTR, funnel metrics, ROI)
Identify optimization levers across targeting, timing, content, and channel mix
Run analyses to improve acquisition, activation, and cross-sell performance
Customer & Segmentation Insights
Develop customer segments based on behavior, lifecycle, and needs
Identify high-potential audiences and propensity-to-buy signals
Translate business needs into data-driven targeting strategies
Data Preparation & Automation
Prepare and maintain campaign datasets and marketing bases
Automate recurring campaign processes (selection, reporting, monitoring)
Ensure scalability and reliability using SAS (SQL)
Insights & Reporting
Build dashboards (Power BI) to monitor campaign performance and

📌 Data Analyst (Madrid)
🏢 Ing
📍 Madrid