Product Creative Director
Visionario Group Eyewear — Barcelona (on-site)

About the role

Reflect Eyewear is looking for a Product Creative Director to own the creative and product vision across our eyewear brands — Visionario, Le Parc, and Scalpers Eyewear. This is not a purely strategic or "direction-only" role: you will be hands-on in the design process itself, sketching, developing and detailing models yourself, as well as briefing and directing creative agencies where they're involved. You will lead the full journey of every collection — from concept and creative direction through technical development to launch — working closely with creative agencies, factories, and our sales and buying teams. This is a highly cross-functional role: you are the person the entire design, aesthetic direction, and product quality ultimately rests on, and you need to be fluent in the design tools of the trade to do it.

What you'll do

Design & creative direction
Define the collection strategy for each brand (scope, categories, positioning, etc.)




Set the creative direction of each collection and translate it into a clear briefing (Where are we going? Who do we want to be? What's missing?)
Depending on the collection, either brief and direct an external creative agency — reviewing their proposals and driving changes and improvements until it's right — or personally design the full collection yourself, end-to-end: sketching, developing and detailing every model with your own hands and tools
Build the seasonal color trend dossier and apply color direction across the collection (acetates, lenses, etc.)
Safeguard design detail, brand identity, and coherence across every collection
Co-design capsule collections with renowned external creatives — architects, interior designers, industrial designers (e.g. LE PARC x La Granja)
Present collections to the relevant brand's internal creative teams (e.g. Scalpers Man and Scalpers Woman) and incorporate their input
Co-design special models for

📌 Eyewear Creative Director (Barcelona)
🏢 Visionario
📍 Barcelona