At ING we are looking for a Digital Content Creator We are looking for a talented and enthusiastic Digital Content Creator to join our Digital Sales Team of Business Banking Spain The Digital Sales team in Business Banking Spain is responsible for accelerating digital growth across our Self-employed and Micro companies segment. We focus on attracting, activating and converting clients through simple, relevant and high-performing digital experiences, combining commercial ambition, data-driven decision making and continuous experimentation. As a Digital Content Creator you will: Work in Easy Banking, our Digital Sales B2B team, driving growth for Self-employed and Micro companies in Spain. Create performance-driven, conversion-focused content across the full digital acquisition ecosystem, from traffic generation and campaign activation to onboarding flows and lower-funnel conversion optimization. Your success will be measured by your contribution to overall digital and mobile sales, with a specific focus on owned and paid traffic generation, mid- and lower-funnel conversion, experimentation, A/B testing, SEO/GEO, data analysis and continuous content optimization. As a Digital Content Creator, you will strengthen ING’s digital presence and directly contribute to business growth objectives by creating content that is clear, client-focused, measurable and optimized for performance. You will work closely with Brand and Comms , CRO experts, Performance/ Paid Media, Digital Marketeers, UX, Legal and Product experts in a fast-moving, data-driven environment where experimentation, collaboration and continuous improvement are key. Content, Performance & Optimization Adapt conversion‑focused copy for paid media, landing pages, onboarding flows and sales journeys. Define and activate below-the-line communication strategies, using GenAI-powered content creation to scale, test and optimize content across social, organic and paid media. Define and manage content across multiple digital channels (paid, owned, social, website, comparison platforms),



ensuring consistency and performance. Translate complex business banking products into clear, client‑focused and actionable messaging. Monitor market and competitor activity to identify trends, benchmarks and opportunities to improve ING’s digital acquisition performance. Digital Strategy & Campaign Consistency Connect campaigns, projects and initiatives to ensure end‑to‑end journey consistency across channels. Actively contribute to campaign concepting, content strategy and journey design. Data, Insights & Reporting Use insights from Semrush, Google, Adobe Analytics, Adobe Target, dashboards and A/B testing to refine and improve content performance. Track content performance across the funnel and help steer optimizations where they matter most. Work as a true team player, collaborating seamlessly with CRO, media, marketing, UX, product and legal stakeholders. Manage stakeholders proactively, including constructively challenging legal when needed to balance compliance and performance. Share best practices and trends and help raise the overall digital maturity of the team. These are some of the qualities that we value the most for this role. Strong digital experience across multiple channels, understanding how channels complement each other. A creative, data‑driven optimizer who thrives on experimentation and continuous learning, with a clear client/user-focus. At least 5 years’ experience in digital sales, e-commerce, digital marketing, content management and/or innovation and a strong belief that digital is the way forward Feel comfortable using analytical and optimization tools such as Semrush, Adobe Analytics,



Adobe Experience Platform, Adobe Target, Google dashboards and keyword research tools, and be able to translate insights into stronger writing, content decisions and business outcomes. B2B expertise / background is preferred, but not a must You hold a Master’s degree or are qualified with relevant experience You are fluent in Spanish and English Keeping both our customers and our colleagues’ needs in mind, you determine together which days you work at home and which you come to ING MAD to offer your best self. Health insurance. In addition, you will enjoy our versátil remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids… It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably. Banking benefits. Special mortgage conditions after 6 months working at the bank. 360º care of the employee (physical, mental, social connection & purpose). Employee Networks: Rainbow Lions (LGBTQI+), Leonas & RIÑG. International Remote work program. A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies . And although we are based in Spain, we are lucky to work in an international bank with presence in more than 40 countries. We are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion and Belonging to foster a culture of collaboration and innovation that represents all collectives in the society. And even though we look orange on the outside, we are green on the inside . Our ambition in Sustainability is Empowering (y)our Sustainability journey . Job Application Safety Reminder Legitimate communication will always come from @ing.No payments or banking details will ever be requested: If someone asks for this information, it’s a scam.

📌 Digital Content Creator for Business Banking (Madrid)
🏢 ING España & Portugal
📍 Madrid