Experteer Overview
As Head of CRM, you will own the end-to-end CRM strategy across email, push, and in-app messages to drive engagement, retention, and revenue. You’ll lead a CRM team, define scalable processes, and partner with Product and Data to enhance capabilities. This role blends strategic leadership with hands-on execution in a fast-growing, global company shaping the live-entertainment experience. You’ll work cross-functionally to turn learnings into measurable outcomes and elevate customer journeys.

Compensaciones / Ventajas
• Own end-to-end CRM strategy across email, push, and in-app messaging aligned with business goals
• Define and evolve the CRM playbook and operating framework as the function scales
• Translate team learnings into actionable improvements and enable cross-functional impact
• Ensure CRM initiatives boost engagement, retention, customer experience, and revenue
• Lead and develop a CRM team with clear ownership and priorities
• Establish QA processes, standards, and efficient campaign execution
• Monitor channel saturation and optimize communication frequency
• Oversee CRM campaign quality and scalable infrastructure
• Collaborate with Product and Data to improve tools and integrations
• Promote experimentation, data-driven insights, and continuous improvement
• Act as primary liaison between CRM and cross-functional stakeholders




• Maintain clear communication, reporting, and accountability in projects

Responsabilidades
• 5+ years in CRM, Lifecycle Marketing, Digital Marketing, or related field
• Experience leading or coordinating a CRM team
• Deep hands-on expertise with Salesforce Marketing Cloud
• Experience with ESPs (Mailchimp, SendGrid, Braze)
• Proficiency in HTML and validating campaign implementations
• Strong segmentation, personalization, lifecycle marketing, and CRM automation
• Advanced understanding of A/B testing, dynamic content, and campaign optimization
• Strong analytical mindset translating data into insights
• Experience leveraging behavioral, transactional, demographic, and lifestyle data
• Commercially minded, data-driven with focus on measurable outcomes
• Exceptional communication and stakeholder management
• Highly organized with ability to balance multiple priorities
• Comfortable in fast-paced, high-growth environments
• Strong leadership to coach and develop team members
• Fluent in English; Spanish a plus

Requisitos principales
• 40% discount on Fever events and experiences
• hybrid Madrid-based with home office flexibility
• health insurance and additional benefits
• flexible remuneration via Cobee
• English and Spanish lessons
• Gympass membership

📌 CRM Manager (Madrid)
🏢 Fever
📍 Madrid