Experteer Overview
In this role you drive how promotional spend and product mix are managed across Decorative Paints in EMEA. You will define standards for evaluating promotional effectiveness and lead digital tools that enable smarter commercial decisions. You’ll work with Sales, Brand u0026amp; Category, and Digital teams to turn data insights into practical actions with measurable impact. Join a global, cross-market team shaping revenue growth and market strategy. This is a chance to influence how analytics translate into real business value.

Compensaciones / Beneficios
• Define and maintain a consistent approach to evaluating promotional effectiveness across EMEA, including post-event evaluation.
• Analyze promotional performance by channel, retailer and category to guide investment decisions.
• Set promotional strategies and investment guidelines across key channels and help market teams prioritise opportunities.
• Track and forecast impact of price, volume and product mix on revenue and margin.
• Collaborate with Brand u0026 Category and Sales to convert mix opportunities into actionable plans.
• Ensure promotional and mix assumptions are reflected in the business planning process.




• Lead the roadmap for digital revenue growth management tools from requirements to rollout.
• Establish data definitions and drive adoption of analytics and marketing mix modelling in decision-making.

Responsabilidades
• Master's degree in a relevant field
• At least 5 years in revenue growth management, commercial analytics, or related field with hands-on promotional evaluation
• Strong analytical skills and ability to translate questions into analytical solutions
• Experience evaluating promotions and identifying opportunities to improve returns
• Understanding of revenue drivers: price, volume and mix
• Advanced Excel and Power BI; SQL or Python is a plus
• Experience with data models and multiple data sources; collaboration with technical teams
• Strong leadership, project management and stakeholder management in an international matrix environment
• Fluent English

Requisitos principales
• competitive compensation
• health and wellbeing support
• learning and development opportunities
• versátil working arrangements
• local benefits
• inclusive workplace culture

📌 EMEA RGM Analytics Lead - Promo, Mix, Tools (Barcelona)
🏢 Akzo Nobel
📍 Barcelona