We're looking for a Senior Performance Marketing Manager to own our full paid acquisition strategy across our four core European markets: France, Spain, Italy and Portugal.This is a high-ownership, hands-on role — you'll be the expert executing directly in the platforms every day. You will be responsible for the full paid media cycle: from strategy and budget allocation to day-to-day execution, optimization, and reporting.The primary goal is generating qualified leads and pipeline for our sales team. You'll work closely with the sales team to close the loop on lead quality, and you'll be expected to think beyond campaign metrics and into business impact.Your missionsFull ownership of paid acquisition across Google Search, Meta, and emerging channels (Reddit, LinkedIn, YouTube) — strategy, execution, optimization and budget allocationDefine and manage CPL, MQL, SQL and demo conversion targets across markets and channelsBuild and iterate campaign architecture for B2B SaaS lead gen — keyword strategy, audience segmentation, bid strategy, creative testing, landing page alignmentOwn the marketing-sales feedback loop: work directly with the sales team to understand lead quality, adjust targeting, and improve pipeline conversionManage multi-market execution across FR, ES, IT, PT — adapting messaging, budgets, and channel mix to local market dynamicsBuild and maintain performance dashboards in HubSpot, GA4 and/or similar tools to track the full funnel from first click to closed dealRun a structured experimentation roadmap — A/B tests on creatives, landing pages, audiences, bid strategies — and translate results into scalable insightsPresent performance analysis and strategic recommendations to senior leadershipAbout you5+ years of hands-on performance marketing experience,



with a strong focus on B2B SaaS or B2B tech lead generationDeep expertise in Google Ads: search campaigns, non-brand strategy, bid strategy (tCPA, tROAS, smart bidding), quality score optimization, multi-market executionSolid Meta Ads experience for lead generation: CRM-based audiences, lead gen campaigns, CPL optimizationFluency in pipeline KPIs — CPL, MQL, SQL, demo conversion, CAC — and experience working directly with the sales team to improve lead qualityHubSpot (or equivalent CRM) for attribution, pipeline tracking and campaign optimizationGA4, GTM for reporting and data-driven decision makingYou personally build and optimize campaigns in Google Ads and Meta Ads Manager — this is not a role for agency managers or strategists who delegate execution to external partnersProven ability to operate autonomously in a fast-moving environment — you don't wait to be told what to doStrong analytical mindset with a bias toward experimentation and quick iterationFluent in English. Spanish, French, Italian or Portuguese is a strong plusNice to haveExperience with LinkedIn Ads, Reddit Ads or SA360Multi-market European campaign experienceSQL or Python for deeper data analysisB2B SaaS or B2B tech industry backgroundOur offerStock options — with a back-loaded vesting scheduleComprehensive health insuranceOn-demand salary access — no need to wait until the end of the monthA structured career path with defined criteria at every levelFlexible benefits — save on meals, childcare, transportation, and training with our tailored remuneration optionsAny book, purchased for you, plus access to a shared team libraryAn international team of 35+ nationalities based in one of Europe's leading tech hubsLocationBarcelonaEmployment TypeFull timeLocation TypeHybridDepartmentMarketing

📌 Senior Performance Marketing Manager (Barcelona)
🏢 Amenitiz
📍 Barcelona