Experteer Overview
As Marketing Strategy Manager, you will steer Fever's APAC marketing strategy with full budget ownership for Chinese consumer activity, focusing on data-driven growth within China’s distinct digital ecosystem. You’ll collaborate across Strategy, Growth, Creative, and Product, plus China-based agencies and KOLs/MCNs, to shape Fever’s China playbook and high-impact partnerships (e.g., F1, Harry Potter). You’ll lead multi-channel campaigns in WeChat, Douyin, Xiaohongshu and more, driving awareness, engagement, and ROI. This is a hands-on, globally-minded leadership role in a remote-first APAC market, centered in Shanghai. You’ll influence revenue growth and audience penetration while upholding,

Compensaciones / Incentivos
• Own end-to-end APAC marketing strategy for Fever’s experiences, driving demand and long-term growth across a broad portfolio
• Develop scalable marketing strategies for exclusive APAC experiences and partner events (F1, Harry Potter) and Fever Originals for local markets
• Lead multi-channel campaigns across APAC paid and organic ecosystems (WeChat, Douyin/Ocean Engine, Xiaohongshu, Baidu) with strong ROI
• Collaborate with Business Strategy, Growth Marketing, and Product to analyze performance and define APAC marketing surface strategy
• Design and manage KOL/KOC and MCN strategy, negotiating and managing relationships with relevant creators
• Own paid performance setup and optimization across Tencent Ads and ByteDance Ocean Engine
• Coordinate with Creative, Design, Media, CRM, Content, and Product teams for unified, high-impact marketing execution and localization
• Lead meetings with internal teams and strategic partners to ensure alignment and delivery of key projects




• Oversee budgeting and full region Pu0026L ownership, with strategic planning and forecasting to support revenue growth
• Leverage advanced data insights to guide decision-making and refine marketing models

Responsabilidades
• 8+ years in digital and growth marketing with hands-on expertise in the Chinese digital ecosystem (Tencent Ads, ByteDance Ocean Engine, Xiaohongshu, Bilibili, Baidu)
• Deep knowledge of China’s platform landscape (WeChat Mini Programs/Official Accounts/WeChat Pay, Alipay, Douyin, Xiaohongshu) and journey differences from Western funnels
• Experience running or commissioning KOL/KOC campaigns and negotiating with MCNs, including fee structures
• Proven ability to design and execute large-scale marketing strategies with measurable business impact
• Strong analytical mindset with proficiency in performance metrics, forecasting, and Pu0026L-driven decisions
• Familiarity with China-specific growth mechanics (pintuan, social gifting, live-commerce) for premium experiences
• Understanding of regulatory and operational considerations for marketing in China
• Excellent executive communication; able to lead meetings with partners and internal teams
• Native/bilingual English; professional Mandarin strongly preferred (spoken and written)
• Bachelor in Business/Marketing or related field; entertainment/experiential marketing experience in China is a plus
• Comfort with remote-first APAC leadership, asynchronous collaboration with vendors/partners
• Interest in Fever and willingness to work from Shanghai

Requisitos principales
• attractive compensation package
• 40% discount on Fever events
• language learning support (English and Spanish)
• hybrid work setup
• dynamic international team
• remote-first APAC option

📌 Marketing Strategy Manager - Mandarin speaker (Madrid)
🏢 Fever
📍 Madrid