Would you like to join a general, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values - trust and be trusted, achieve together, renew with courage. Together we can renew the everyday, for a future beyond fossils!

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Learn more about us as a workplace /careers

UPM Adhesive Materials is looking for a Segment & Business Development Manager, Signage & Promotion and Public Transportation Graphics to join our team.

Greetings from your future manager

" We are at an exciting stage in the evolution of the Graphics business, with significant opportunities to drive growth through innovation, market insight and strong customer partnerships. As Segment & Business Development Manager, you will play a pivotal role in shaping our future direction, identifying new opportunities and turning market trends into profitable business growth. If you are passionate about strategy, customer value and making a tangible impact in an international environment, I would be delighted to hear from you. " - Eulalia Alcaraz, Product Portfolio Strategy, PD&I; Graphics Director

What you will do

- Define and execute the Graphics segment, industry, and special applications strategy to drive sustainable business growth.
- Gather and translate market, customer, competitor, and value chain insights into business and commercialization plans, identifying trends, unmet needs, and future growth opportunities.
- Monitor and analyze macro and micro market developments,



providing actionable recommendations and reporting on factors affecting customers, competitors, and product markets.
- Build and maintain relationships across the industry ecosystem, including customers, business partners, trade associations, and key stakeholders, representing the company at relevant events and conferences.
- Lead customer and partner engagement, including business development discussions and negotiations, to capture opportunities and support strategic objectives.
- Develop industry-specific value propositions, evaluate new business opportunities, and contribute to strategic and tactical plans for new and existing products and services.
- Lead and support complex business development initiatives and cross-functional projects, ensuring delivery against agreed scope, timeline, budget, and quality objectives.
- Collaborate closely with Sales, Product Management, PD&I;, Technical Support, MSC, and other stakeholders to support portfolio strategy, pipeline prioritization, and growth acceleration.

Who you are
- University degree in Business, Marketing, Engineering, Materials Science, or a related field.
- Minimum 7 years of relevant experience in Graphics industry in areas such as business development, strategic marketing, product management, or a similar commercial role.
- Proven ability to identify, evaluate, and develop new business opportunities and growth initiatives.
- Strong understanding of market analysis, customer insights, industry trends,



and value chain dynamics.
- Experience working with customers, partners, and stakeholders across complex business environments.
- Demonstrated project management skills, with the ability to lead cross-functional initiatives and manage multiple priorities.
- Strong communication, presentation, negotiation, and relationship-building skills.
- Ability to work effectively in a cross-functional and international environment, with a collaborative and results-oriented mindset.
- Fluency in English and at least one additional European language is required; proficiency in Spanish, Italian and/or French would be a strong asset to support the Southern Europe region.

T h is is what we offer to you
- A meaningful job: We have an inspiring purpose " We renew the everyday for a future beyond fossils". Our work is impactful and transformative.
- A caring community : Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.
- Development opportunities : We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.
- Responsible employer : Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas , from climate change mitigation to enhancing biodiversity. xqbhyrx We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.

Learn about our Rewarding and our Ways of working

Additional information about the position

This position offers a hybrid working model, combining remote work from home with regular on-site coll

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📌 Segment & Business Development Manager , Signage & Promotion and Public Transportation Graphics (España)
🏢 UPM
📍 España