As Consumer Research Manager, you are the consumer insights function for GoMining marketing. You report directly to the CMO and work in a pair with the Brand Director: you produce the evidence, together you produce the brand strategy.

Por favor, asegúrese de leer completamente el resumen y los requisitos de esta ocasión de empleo que se detallan a continuación.
You will establish the baseline that brand OKRs are set against, and you will own the research programme from question to decision — including the agencies who execute it.

Responsibilities

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- Build and own the consumer research programme: market sizing, segmentation, consumer usage & attitudes, brand health tracking, brand lift and more.
- Establish the brand and category baseline: awareness, consideration, differentiation, trust and barriers — by market and segment.
- Run concept, proposition, messaging and creative testing for brand and GTM launches, before spending commits.
- Own audience segmentation and the personas the whole marketing function uses — and keep them alive rather than filed.




- Run qualitative work directly where speed matters: user interviews, focus groups, community listening.
- Own research vendor relationships and briefs (brand trackers and ad-hoc studies), including scope, cost and quality control.
- Combine attitudinal research with behavioural and performance data from shared analytics colleagues to explain why, not just what.
- Track the competitive and category landscape as a standing input, not an occasional deck.
- Turn findings into decisions: recommendations that name the trade-off, not reports that describe the market.
- Build the measurement framework that makes brand and marketing OKRs verifiable quarter over quarter.

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- 5+ years in consumer insights, market research or brand strategy — client-side, agency-side or both.
- Hands-on experience running brand health trackers and U&A; studies: you have written the questionnaire, not only read the report.
- Strong quantit

📌 Consumer Research Manager (España)
🏢 Gomining
📍 España