Employer Branding Lead - Tech (Barcelona)

Employer Branding Lead - Tech (Barcelona)

06 sep
|
Preply
|
Barcelona

06 sep

Preply

Barcelona

Experteer Overview Join Preply as a Talent Marketing Partner to translate hiring priorities into creative, measurable attraction activities. You’ll bridge Talent Acquisition, Brand, and Employer Brand to reach key audiences in engineering, data/AI, design, and commercial teams at scale. You’ll shape talent events, campaigns, and candidate journeys while owning Glassdoor strategy and campaign measurement. This role blends collaboration, creativity, and analytics to build strong pipelines and drive growth at a unicorn-scale education tech company.Compensaciones / Ventajas
- Build attraction plans for priority chapters (Engineering, Data/AI, Design, Commercial)
- Partner with TA and hiring leaders to understand hiring goals and audiences
- Collaborate with Brand and Employer Brand to brief campaigns, content ideas, and careers page updates
- Identify internal proof points to inspire employer brand content
- Design and deliver talent events (meetups, conferences, sponsorships, activations)
- Create engaging event experiences and follow-up journeys for candidates
- Own Glassdoor strategy (reviews, themes, profile improvements)
- Coordinate paid and organic recruitment campaigns (LinkedIn ads, job boards, niche platforms)
- Enhance the careers page to improve candidate journeys and applications
- Measure impact with KPIs (reach, engagement, leads, conversion, pipeline)
- Share learnings with TA, Brand,



and stakeholders to optimize investmentResponsabilidades
- 4+ years in recruitment marketing, talent marketing, employer brand activation, talent events, or related roles in a fast-growing tech business
- Strong relationship-building skills across TA, Brand, hiring leaders, and employees
- Creative mindset for attracting talent via events, communities, campaigns, and touchpoints
- Hands-on experience planning and delivering events (meetups, conferences, sponsorships, booths, activations)
- Understanding that recruitment marketing supports hiring pipelines as well as brand awareness
- Data-informed approach with ability to measure and iterate
- Strong briefing skills to translate hiring context into input for Brand, TA, and leaders
- Comfort working with technical and senior stakeholders across Engineering, Data/AI, Product, Design
- Comfortable using AI tools to improve speed and sharpness
- Experience with LinkedIn paid ads, job boards, talent platforms, Glassdoor, or employer reputation channels
- Advanced English level
- Based in or open to relocating to Barcelona or Kyiv and willing to be on-site for events/hiring pushesRequisitos principales
- relocation package to Barcelona
- monthly lesson allowance
- Learning u0026 Development budget
- health insurance
- mental health support platforms
- Gympass wellness access

📌 Employer Branding Lead - Tech (Barcelona)
🏢 Preply
📍 Barcelona

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