Sonae Sierra is a fully integrated real estate company delivering end-to-end solutions across development, management, and investment. With over 35 years of experience, we manage more than €6.8 billion in assets across a diverse range of asset classes and have built a solid track record with leading investors and financial institutions. Our international presence spans 36 countries in Europe, Latin America, Africa, and Asia, supported by a team of around 900 people. Guided by strong ethical principles and a deep commitment to sustainability, we are focused on long-term value creation, operational excellence, and growth. At Sonae Sierra, you will thrive in an open-minded, multicultural community that values diverse perspectives and expertise. Here, you are empowered to own your journey, tap into a rich ecosystem of learning, and build a meaningful career shaping the future of real estate

We are looking for a Speciality Leasing to join our team in Madrid.

Key Responsibilities

Manage the full specialty leasing cycle for temporary units (pop-ups), kiosks, promotional stands, brand activations and other short-term commercial business lines across the assigned portfolio. Identify, prospect and negotiate with new and existing tenants, brands and promoters to maximise occupancy and specialty leasing revenue. Develop and execute the annual specialty leasing budget and action plan, monitoring performance against targets on an ongoing basis. Prepare and negotiate commercial terms, contracts and agreements, in coordination with the Legal Department whenever required, making full use of the available business support tools. Build and maintain a strong pipeline of prospective tenants and commercial partners, keeping an updated database of contacts and opportunities. Monitor market trends, competitor activity and pricing benchmarks to identify new revenue opportunities. Track leasing activity, revenue,



tenant performance and prepare a monthly activity report with the most relevant business KPIs (e.g. occupancy rate, specialty leasing income, average deal value, pipeline conversion), ensuring regular reporting to the hierarchical management structure. Ensure full and timely responses to all commercial opportunities (leads) within agreed SLAs, maximising conversion rates into business. Build and maintain close relationships with strategic clients, securing Sierra centres as preferred locations for future activations. Define commercial priorities in coordination with centre teams and support the implementation of local commercial strategies. Develop commercial campaigns and promotional strategies to maximise revenue during off‑peak periods. Negotiate cross‑portfolio agreements and contracts driving cross‑selling opportunities between centres. Ensure all temporary installations comply with technical, safety and other Shopping Centres guidelines.

Requirements Minimum of 4 years of experience in specialty leasing, leasing, or commercial real estate, ideally within shopping centres or retail environments. Bachelor's degree in Business Administration, Real Estate, Marketing or a related field. Proven track record of achieving and exceeding leasing revenue targets. Strong negotiation and contract management skills. Solid understanding of the retail and shopping centre market in Spain, ideally Madrid. Fluent in Spanish and English (written and spoken); additional languages are a plus. Proficiency in Microsoft Office and leasing/CRM management tools. Availability to travel within the assigned portfolio as required.

Key Skills & Competencies Strong commercial acumen and results orientation. Excellent relationship-building and networking skills. Ability to work autonomously and manage multiple opportunities simultaneously. Strong organisational skills and attention to detail. Effective communication and presentation skills. Proactive, entrepreneurial mindset with a hands-on approach.

📌 Speciality Leasing (Castro)
🏢 Sonae Sierra
📍 Castro