About the Role

As Director of Sales, you will be responsible for the commercial performance of Amenitiz across France, Spain, Italy, and Portugal - and the new markets that fall within EMEA as we continue to expand. Reporting directly to the CRO, you will lead a multi-layered sales organisation: Sales Managers and Team Leads, who in turn manage BDRs, SDRs, and Account Executives. This is a senior leadership role with direct impact on revenue, organisational design, and go-to-market execution across our core European markets.

Your Missions

Lead the Sales Strategy

- Define and execute the sales strategy across our core European markets in line with company growth objectives.

- Own revenue forecasting and target-setting - monthly, quarterly, and annually - with full accountability for MRR performance across the region.

- Develop scalable processes and playbooks that drive consistency and performance across markets.

- Partner closely with RevOps, Marketing, and Customer Success, bringing market feedback and pipeline insight into shared GTM priorities.

Lead the Organisation

- Build and develop a multi-layered sales organisation, from Sales Managers and Team Leads through to BDRs, SDRs, and Account Executives.

- Drive hiring, structuring, and development of the commercial leadership layer.

- Build a high-performance culture grounded in accountability, ownership, and continuous improvement.

- Serve as the key link between frontline teams and the CRO, translating strategy into execution.

Own the Commercial Model

- Own the commercial engine: allocate budget across markets, channels, and headcount for maximum return, and bring proactive investment cases backed by unit economics.

- Design team structures, headcount plans, and ramp timelines that maximise return on every euro invested.





- Drive the revenue outlook for the region: own the assumptions on ASP, channel mix, win rate and pipeline conversion, then lead the initiatives that close any gap to plan. RevOps own the model build.

- Track and report on key revenue metrics - new MRR, ASP, win rate, pipeline coverage, conversion rates, and rep productivity - to drive decision-making across the organisation.

About You

- 6-7+ years in senior sales leadership within a high-growth SaaS or B2B environment, including experience building and scaling a sales organisation

- Experience managing multi-layered sales teams - leading through Sales Managers and Team Leads, not just individual contributors.

- Strong track record in high-volume SMB sales, with experience selling to a similar ICP (independent businesses, hospitality, travel tech, or comparable).

- Comfortable operating within revenue models - you understand unit economics, forecasting, and what it takes to consistently hit recurring revenue targets.

- Multi-market experience and the ability to lead distributed teams across different cultures and geographies.

- Fluent in English and at least one of our core market languages - French, Spanish, Italian, or Portuguese.

- Proficient with HubSpot or similar CRM.

- Highly analytical, structured, and execution-focused, with strong communication skills at all levels of the organisation

Our offer

- Competitive salary with performance-based incentives

- Stock options with a progressive vesting schedule

- Comprehensive health insurance

- Versátil benefits - save on meals, childcare, transportation, and training with our tailored remuneration options

- Any book, purchased for you, plus access to a shared team library
- An international team of 35+ nationalities based in one of Europe's leading tech hubs

📌 Director of Sales (Barcelona)
🏢 Amenitiz
📍 Barcelona