Experteer Overview
As Sales u0026amp; Strategy Planning Manager Spain, you will lead the integrated commercial strategy for the Spanish market, translating vision into actionable, profitable plans. You will coordinate cross-functionally with Marketing, Sales, Supply Chain and Finance to ensure sustainable category growth and strong execution. You’ll shape annual and multi-year plans, anticipate market shifts, and drive data-informed decisions that improve profitability and performance. This role offers impact across planning, category management and cross-functional leadership within a growing FMCG context.

Compensaciones / Ventajas
• Define annual and multi-year commercial strategy with General Management, Sales and Marketing
• Translate brand and category ambitions into commercial priorities by channel and product family
• Lead the business planning process ensuring alignment of growth, profitability and investments
• Anticipate market risks/opportunities and propose data-driven action plans
• Drive category development across channels with aligned assortment, promotion, and POS activation
• Support sales teams with strategic vision, analysis and commercial storytelling
• Ensure customer/channel segmentation and optimal resource allocation
• Act as a bridge between Marketing, Sales, Supply Chain and Finance for integrated execution




• Establish performance follow-up routines and corrective actions
• Promote simplicity, prioritization, accountability and data-based decision-making
• Lead, develop and motivate the SSP team (3 Category Managers + admin)
• Build capabilities in analysis, category management, planning and cross-functional influence
• Identify development and succession needs; foster collaborative, results-oriented leadership

Responsabilidades
• University degree in Business Administration, Marketing, Economics, Engineering, Sales or similar
• Postgraduate education or MBA valued
• Solid experience in FMCG (food/beverages/retail)
• Background in Sales Strategy, Trade Marketing, Category Management, Revenue Growth Management, KAM, Marketing or Sales Management
• Proven experience leading teams or multifunctional teams
• Deep knowledge of the Spanish FMCG market and shopper behavior
• Strong command of commercial planning, category analysis, promotions, assortment, pricing and profitability
• Advanced data analysis ability and ability to translate data into actionable recommendations
• Understanding of Pu0026L, trade spend, margin, mix, forecast and growth levers
• High proficiency in Excel, PowerPoint, BI tools and dashboards
• Native or fluent Spanish and high English level

Requisitos principales
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📌 Sales & Strategy Manager Spain (Madrid)
🏢 Bel Group
📍 Madrid