Experteer Overview You will drive data-driven insights for online marketing, shaping measurement frameworks and cross‑functional analyses to optimize performance for a global travel platform. In this hybrid role in Barcelona, you’ll lead analytical projects, partner with media teams, and advocate evidence-based decisions that impact marketing strategy. You’ll balance rigorous analysis with real-world constraints while leveraging AI-enabled tools to enhance reporting and experimentation. This position offers growth, a collaborative culture, and opportunity to scale measurement across multiple brands and channels. Compensaciones / Incentivos • Partner with media stakeholders to align measurement with business objectives and improve decision-making • Lead end-to-end analytical projects from problem framing to insights delivery and stakeholder communication • Present evidence-based recommendations with business impact, trade-offs, risks and limitations, driving adoption • Identify and propose new analytical projects, experiments and optimization initiatives • Oversee cross-platform test-and-learn design and implementation • Develop measurement plans and analytical frameworks to evaluate marketing investments • Collaborate with Data Engineering to improve data quality, reliability,



and enable new reporting views/datasets • Collaborate with Tracking and Data Activation teams to improve data availability and usability across platforms Responsabilidades • 8+ years of experience in Marketing Analytics • Strong SQL skills for complex queries on large datasets • Strong Python skills for data processing, analysis, automation and visualization • Experience designing complex analytical projects from problem definition to business recommendation • Strong analytics knowledge and ability to apply appropriate methodologies • Experience with experimentation and causal measurement methods (A/B testing, incrementality, causal inference) • Ability to identify patterns and optimization opportunities in large datasets • Experience communicating findings to senior stakeholders and influencing strategy • Ability to own complex analytical initiatives involving multiple stakeholders • Experience with marketing platforms and tools (e.g., Google Ads, Apple Search Ads, YouTube, Meta, TikTok) and tools like GA4, Appsflyer, AppTweak is beneficial Requisitos principales • Prime Plus membership • competitive salary and benefits package • flexible benefits and bonuses • birthday day off • relocation support • equipment lifecycle program

📌 Online Marketing Analytics Manager (Barcelona)
🏢 Edreams
📍 Barcelona