Marketing Lead – Consumer Products (Spain) Regular Travel to Spain Required

We’re looking for an experienced

Consumer Products Marketing Specialist

to join a leading general entertainment business on an initial 12-month contract.

The Role The position is approximately

60–70% retail marketing and 30–40% licensee marketing , combining strategic planning with hands‑on campaign execution.

Key responsibilities include:

Develop and execute

360° Consumer Products and retail marketing campaigns

across Spain.

Partner with

licensees

to activate marketing plans around key franchises and product launches.

Develop campaigns with major Spanish retailers across mass, specialty and e‑commerce channels.

Deliver integrated activity across

in‑store, digital, social, influencer, PR, experiential and e‑commerce .

Manage retail marketing budgets and campaign performance.

Partner with agencies and creative teams to develop standout concepts and assets.

Work cross‑functionally with Commercial, Social, PR, Publicity, Events and international teams.





Manage multiple campaigns and workstreams within a fast‑paced global environment.

About You

8+ years’ marketing experience , ideally across Consumer Products, Licensing, Retail and/or Entertainment.

Strong

consumer products licensing experience , gained on either the licensor or licensee side.

Experience working with licensed brands, entertainment IP or franchise‑led consumer products.

Strong, current knowledge of the

Spanish licensing and retail landscape .

Previous experience

living and working in Spain

is highly desirable.

Broad experience across retail, digital, social, influencer, experiential and PR marketing.

Strong creative judgement with excellent organisational and project management skills.

Fluent Spanish and English are essential.

Comfortable with

regular travel to Madrid .

If you have a background in

Consumer Products Licensing and Retail Marketing , combined with genuine experience of the Spanish market, I’d love to hear from you.

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📌 Consumer Marketing Specialist (Madrid)
🏢 Career Moves Group I B
📍 Madrid