Описание: Product Madness is a global social casino game developer and publisher within the Aristocrat family, creating leading and top-grossing titles including Heart of Vegas, Lightning Link, and Cashman Casino. The company has a general team of 800 people, headquartered in London, with offices in Barcelona, Gdańsk, Lviv, and Montreal, plus a remote team in the United States. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи:

- Prepare operational analyses for User Acquisition and Growth teams using partner platform dashboards and exported datasets - Analyze campaign performance and provide timely, actionable insights to optimize marketing execution - Respond quickly to operational performance queries that do not require internal data models or Data Science methodologies - Monitor marketing technology platforms, including AppsFlyer and advertising partner tools, ensuring proper operation and quality control - Monitor partner dashboards to identify anomalies, tracking issues, and reporting discrepancies - Coordinate with external partners and elevate data-related incidents to the Data Analytics team - Configure, monitor, and report on partner-native incrementality experiments, such as AppsFlyer Incrementality and Meta Conversion Lift - Collaborate with Data Analytics and Data Science teams to ensure correct experiment implementation and interpretation - Support operational execution while Data Science remains responsible for methodology and statistical evaluation - Participate in onboarding, integration,



and continuous quality assurance of external marketing and analytics platforms - Manage relationships with external marketing technology vendors and ensure reliable platform operation - Validate partner data and coordinate issue resolution with internal and external teams - Consolidate advertising spend, impressions, installs, attribution, and performance metrics from multiple partners - Prepare regular operational reports for User Acquisition and Growth teams - Identify reporting inconsistencies and elevate reconciliation needs to Data Analytics - Track campaign spend against planned budgets and investment objectives - Proactively identify deviations, delivery risks, and unexpected performance changes - Create and maintain simple operational dashboards using partner-exported data and spreadsheet tools - Ensure correct campaign tracking, UTM structures, AppsFlyer links, and event configuration - Collaborate with User Acquisition teams to verify tracking before campaign launches - Monitor attribution quality in partner platforms and elevate technical issues when necessary - Work with User Acquisition, Marketing, Data Analytics, Data Science, and Engineering teams to facilitate smooth campaign implementation - Translate operational business needs into specific requests for centralized data teams when advanced analysis is required - Contribute to improving marketing technology operations and reporting workflows.

Требования:





- At least 2 years of experience in Business Analytics, Marketing Analytics, Ad Operations, Growth Analytics, or similar roles - Experience working with digital marketing, mobile advertising, or performance marketing platforms - Hands-on experience with Mobile Measurement Partners, preferably AppsFlyer - Strong knowledge of mobile attribution and marketing performance metrics - Experience using advertising platform dashboards such as Meta, Google Ads, TikTok, Unity, and AppLovin - Strong analytical and problem-solving skills with the ability to interpret campaign performance - Advanced Microsoft Excel and/or Google Sheets skills - Excellent communication and relationship management skills with different stakeholders - Ability to prioritize multiple tasks in a dynamic, fast-paced environment - Nice to have: experience with mobile applications, video games, or performance marketing - knowledge of SKAdNetwork and privacy-focused mobile measurement solutions - experience with partner-provided incrementality experimentation tools - experience collaborating with external marketing technology platforms and analytics vendors - knowledge of Business Intelligence tools such as Looker, Redash, Tableau, or Power BI - basic SQL knowledge for querying or validating data - experience with campaign tagging, tracking links, and event configuration - mobile video game experience, especially free-to-play or social casino models - experience supporting User Acquisition teams - familiarity with retargeting platforms and attribution ecosystems - experience with creative analytics platforms and marketing automation tools - experience with MMP products

Условия: No conditions specified

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📌 data analyst in social casino gaming (Madrid)
🏢 Enfint
📍 Madrid