The Marketing Cloud Product Owner is responsible for defining, prioritising, and delivering the product roadmap for Marketing Cloud (e.g., Salesforce Marketing Cloud and Data Cloud).
This role acts as the bridge between business stakeholders, marketing teams, and technical delivery teams, ensuring that marketing automation capabilities deliver measurable business value and align with organisational strategy.
The Product Owner owns the end-to-end product lifecycle, from vision and backlog management to delivery and continuous optimisation.
Key Responsibilities 1. Product Vision & Strategy
Define and communicate a clear product vision aligned with marketing, CRM, and business objectives.
Develop and maintain the Marketing Cloud roadmap (campaign orchestration, personalisation, lead management, etc.).
Ensure alignment with enterprise initiatives such as customer experience, data strategy, and digital transformation.
2. Backlog Management & Prioritisation
Own and manage the product backlog, ensuring it is prioritised based on business value, ROI, and dependencies.
Translate business needs into user stories, epics, and acceptance criteria.
Continuously groom and refine backlog items based on feedback and evolving priorities.
3. Stakeholder Management & Collaboration Act as the voice of the business and customer.
Marketing teams (campaign execution, segmentation)
Data Cloud team (CDP, Segmentation)
CRM & Sales teams
Data & Analytics teams
Integration teams (Zoom, LinkedIn, Workfront, Boomi)
Key Activities
Facilitate alignment across cross-functional teams and ensure clarity of requirements.
Provide end‑user demonstrations and trainings.
4. Marketing Automation Platform Ownership Drive the design and evolution of Marketing Cloud capabilities, including:
Journey orchestration
Audience segmentation and activation
Personalisation and campaign automation
Integration with CRM, Data Cloud, and other systems
5. Delivery & Agile Execution Work closely with Agile teams to:
Participate in PI planning, sprint planning, reviews, and retrospectives.
Clarify requirements and remove delivery blockers.
Ensure timely and high‑quality delivery.
Validate deliverables against acceptance criteria.
6. Value Realisation & Performance Tracking
Define KPIs and success metrics (campaign performance, adoption, ROI, efficiency gains).
Monitor product performance and drive continuous improvement.
Use data insights to refine roadmap and prioritisation.
7. Governance, Adoption & Enablement
Establish product governance standards, processes, and documentation.
Drive user adoption via training, documentation, and stakeholder enablement.
Ensure compliance with data privacy and regulatory requirements.
Required Skills & Experience Experience 5–10 years in:
Marketing Automation
CRM
Digital Marketing
Product Owner roles
Product Manager roles
Business Analyst roles
Preferred Experience
Hands‑on experience with Salesforce Marketing Cloud.
Experience with similar platforms such as Eloqua and Marketo.
Core Skills Strong understanding of:
Marketing automation workflows
Customer journeys and personalisation
Campaign management and segmentation
Additional skills
Agile/Scrum expertise
Backlog management and sprint lifecycle management
Stakeholder management and communication skills
Analytical mindset with data‑driven decision‑making
Ability to translate business needs into technical requirements
Nice to Have
Knowledge of the Salesforce ecosystem (CRM, Data Cloud, integrations)
Experience with data models, APIs, and integrations
Familiarity with GDPR and data privacy principles
Key Competencies
Strategic thinking and vision alignment
Customer‑centric mindset
Decision‑making and prioritisation
Cross‑functional leadership
Communication and influence
Success Metrics
Adoption and usage of Marketing Cloud capabilities
Campaign effectiveness and ROI improvement
Time‑to‑market for marketing initiatives
Quality and stability of delivered features
Stakeholder satisfaction and alignment
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📌 Overseas Contractor (Madrid)
🏢 LTM
📍 Madrid