- Analyze user behavior across digital platforms to drive data-driven decision-making - Identify optimization opportunities and measure the impact of strategic initiatives, with a strong focus on A/B testing - Partner with product, technology, and business stakeholders to define, implement, and improve analytics, tracking, and experimentation initiatives - Design, optimize, and document scalable tracking and measurement concepts - Ensure data quality, consistency, and usability for reporting, analysis, experimentation, and third-party integrations - Define relevant KPIs, build dashboards, and provide actionable insights and recommendations for product optimization - Support A/B test design, sample size planning, KPI alignment, analysis methodology, result interpretation, and rollout recommendations - Contribute to scalable experimentation practices, tooling, automation, and knowledge management across markets, platforms, and product areas - Work hands-on with complex datasets, data pipelines, cloud environments, and analytics tools - Collaborate with developers, Data Analysts, Data Engineers, the Product Owner, and general and local business departments - Act as a trusted sparring partner, contribute to knowledge sharing, mentoring, and continuous improvement

Requirements

- Several years of experience in digital analytics, conversion analysis, product analytics, experimentation, or a similar data-focused role, ideally in an e-commerce or digital product environment - Strong understanding of tracking concepts, KPI frameworks, data quality, reporting, and analytics tools such as Google Data Studio, Adobe Analytics, Firebase, Looker, Tableau, Power BI, or similar - Strong experience with A/B testing or experimentation methodologies, including test setup, sample size considerations, KPI definition, statistical evaluation, interpretation of results,



and communication of conclusions - Strong hands-on experience with SQL, complex datasets, data pipelines, and cloud or data warehouse technologies such as Google Cloud Platform, BigQuery, or similar solutions - Experience working with developers and technical teams, including documentation of requirements, tracking concepts, data flows, and implementation logic - Familiarity with GitHub, GitHub Copilot, AI agents, reusable skills/workflows, or similar tools - Strong stakeholder management and communication skills, with the ability to translate business needs into scalable analytical solutions and explain complex topics clearly - High level of ownership, self-organization, curiosity, and ability to work independently and as part of technical and cross-functional teams

Core Competencies

Demonstrates expertise in digital analytics, A/B testing methodologies, and data quality management, with a strong ability to collaborate across teams to drive actionable insights and optimize product performance. Proficient in SQL and analytics tools, ensuring effective tracking and measurement in cloud environments.

Highest-signal resume keywords

- Digital Analytics - A/B Testing Methodologies - SQL - Google Cloud Platform - Stakeholder Management

Hard Skills

- Data Analysis - Conversion Analysis - Experimentation - KPI Definition - Statistical Evaluation - Data Quality Management - Dashboard Creation - Complex Datasets - Data Pipelines - Cloud Technologies

Soft Skills

- Communication Skills - Curiosity - Self-Organization - Mentoring - Collaboration

Industry Keywords

- E-Commerce - Digital Product - Analytics Tools - Experimentation Practices - Tracking Concepts

Tools & Technologies

- Google Data Studio - Adobe Analytics - Firebase - Looker - Tableau - Power BI - GitHub - GitHub Copilot

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