Puig is seeking a highly experienced and visionary General Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.
The role is critical to transforming media data into a core business driver, enabling:
- smarter investment decisions
- advanced performance measurement
- scalable AI and data use cases
The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.
Scope & Team Leadership
You will lead a multidisciplinary team including:
- Global Paid Media Data Manager
- Global Social Data Data Manager
- Global Media Data Product Manager
- Global Media Tracking Manager
You will build a strong center of expertise, combining:
- media analytics
- data governance & tracking
- data products
The Opportunity
Location: Barcelona
Language: English (mandatory)
What you'll get to do
- Media Data Strategy & Transformation
- Define and lead the global Media Data strategy and roadmap
- Position media data as a strategic asset supporting business growth and transformation
- Build a long‐term vision integrating:
- measurement
- consumer understanding
- AI‐driven use cases
- Advanced Measurement & Performance Excellence
- Lead end-to-end media measurement strategy, including:
- Attribution frameworks
- Brand & performance measurement
- Oversee econometric and advanced analytics approaches to:
- quantify marketing impact
- optimize media investments
- support budget allocation decisions
- Drive the evolution towards holistic, cross‐channel performance measurement
- Media Data Ecosystem, Governance & Tracking
- Define and enforce global media data standards, including:
- tracking frameworks (tagging, pixels, taxonomy)
- KPI harmonization
- data models across P
📌 Global Head Of Media Data (Cataluña)
🏢 Puig
📍 Cataluña