Описание:

Manychat provides AI-powered automations that help creators and brands engage audiences across Instagram, Messenger, WhatsApp, and TikTok. It operates a conversational growth platform with more than 400 employees across three continents. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи:

- Design, run, and analyze experiments, including A/B tests, geo-holdouts, and incrementality tests, to measure the impact of marketing spend and campaigns - Apply causal inference methods to estimate channel and campaign impact from observational data - Own integrations with Meta, Google, TikTok, and similar ad platforms - Build and maintain data pipelines that bring campaign performance data into the warehouse - Build and maintain multi-touch attribution models across the customer journey - Validate attribution models against incrementality and causal inference results - Partner with Data Engineering on marketing data modeling and ensure pipelines are accurate, reliable, and scalable - Run ad-hoc analyses and build dashboards - Surface actionable insights for Performance Marketing, SEO, lifecycle marketing, and product marketing teams - Partner with Analytics and Marketing leadership on priorities and cross-functional projects, including pricing and new product launches

Требования:





- 5+ Years of relevant experience, including 2+ years of hands-on Marketing Analytics experience - Experience with SaaS products - Very strong SQL and BI tool skills - Proficiency in Python or R for experimentation and causal analysis - Hands-on experience designing and analyzing experiments, including A/B testing or geo-testing - Experience applying causal inference methods - Hands-on experience integrating with ad platform APIs and maintaining related data pipelines - Hands-on experience building or maintaining multi-touch attribution models - Ability to translate complex data into clear, actionable insights and communicate findings effectively - Extreme attention to detail and a high standard for analytical deliverables - Proactive mindset, ability to work independently, and ownership of initiatives - Nice to have: Experience in a fast-paced startup or scale-up environment, familiarity with Git and version control practices, prior collaboration with senior marketing leadership, experience with Marketing Mix Modeling, familiarity with Google Analytics, Google Ads and Meta BS

Условия:

- Comprehensive health insurance for the employee and family - Professional development budget for conferences, online courses, and other relevant resources - Versátil benefits package - Generous leave options - In-office meals and snacks - Company-funded sport activities, annual offsites, and team-building events

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📌 marketing data analyst for SaaS products (Madrid)
🏢 Enfint
📍 Madrid