who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

Requirements

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

The Community team at lululemonis responsible forcreating,developingand executingregionalmarketing strategies that inspire and connect key stakeholders,building brand awareness,brandfamiliarityandbrandloveacross ourkey markets.





The Community Marketing Lead is a people andwellbeingindustry leaderwhomcollaborates with key stakeholders and partners to create and implement localised marketingstrategythat supports overall brand marketing tactics toacquirenew guests.

Core Responsibilities

- Deliver quarterly elevated community programming and experiencesthrough local run,trainand yoga partners across key cities in Indiaat keybrandcampaignand/orcultural moments on the calendar.
- Act as the marketing relationship holder for the most premium and relevant gyms, studios, run clubs and shopping centres to designand managebespoke partnerships to grow awareness, seed our core products, andacquirenew guests.
- Project manage the360-marketingstrategyfor New Store Openingsand New Market Entry, deliveringthe strategy and executing in close collaborationwith cross-functional partners to drive the retail business.
- Directly coach the store teams,facilitatingquarterly strategy meetings and campaign enrolment sessionsto build long-term brand equity andsupportdelivering onbrand marketingobjectivesin Spain & Italy
- Overseeand supporttheLocalAmbassador pipeline andprogramapproval process.




- Act as the local lululemon representative,identifying,buildingandmaintaininglasting relationships with local key opinion leaders,Ambassadors,gyms,studios, athletes and more.
- Act as the regional source of truth for strategic insights on the Spain & Italy market
- Manage strategic materials,budgetsand reporting tools

Qualifications

- 5+ years of experience in multi-channel marketingand events(Sportsmarketingexperience preferred)
- You have a passion for movement and view wellbeing as a way of life.
- An existing network within thewellbeingandfitness community is preferred.
- Proven experience of creating marketing plans with proven results
- Written, presentation and verbal communication skills
- Fluent in English and either Italian or Spanish (proficiency in both an asset).

must haves

- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

workplace arrangement

This role is classified as Remote - Field Based under our SSC Workplace Policy (see SSC Workplace Program youlu page for an overview):

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📌 Community Marketing Lead, Italy & Spain (Milan or Madrid Based)
🏢 Lululemon
📍 Madrid