Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights. Learn more at www.tolunacorporate.com

Introduction As a

Media Buyer

at Toluna, you will play a crucial role in driving the growth and success of our market research panels across the world. You will be responsible for planning, executing, reporting and optimizing Google and Bing traffic acquisition campaigns to generate high-quality leads (panelists) globally.

Additionally, you may support the team and department in various digital marketing activities, such as prospecting, competitors’ analysis and even test new direct media buying channels. This is an excellent opportunity to work with a diverse team located in offices around the world. You will find here an entrepreneurial atmosphere which allows you the room to grow and expand your knowledge in the field; integral organization with forward-thinking professionals who pride themselves on thinking big, collaborating, and learning.

Responsibilities

Plan, execute, and optimize Google / Bing Ads campaigns to increase lead generation and ROI

Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities

Create and manage Search, Display and Video campaigns across multiple markets (20 markets and growing)

Monitor campaign performance and deliver data-driven insights and recommendations

Collaborate with content, analytics,



and design teams to improve ad copy, landing pages, and conversion rates

Stay updated on Google Ads trends, tools, and best practices to maintain a competitive edge

Prepare weekly and monthly performance reports for stakeholders

Work closely with the rest of the team to share recommendations

Your profile

Bachelor’s degree in business, Marketing or a related field are welcome but not required

Fluent Spoken and written English is a must

Proven experience (3+ years) managing Google Ads campaigns

Google Ads Certification (Search, Display, or Video) strongly preferred

Strong analytical and data interpretation skills using Google Analytics, Tag Manager, and Data Studio

Proficiency in keyword planning, bidding strategies, and audience segmentation

Ability to manage multiple campaigns simultaneously and meet deadlines

Detail-oriented, proactive, and results-driven mindset

Our Values A cting with Ownership- Demonstrating individual accountability

B ringing a forward mindset- Being action-oriented, bold and entrepreneurial

C ollaborating with Curiosity- Exhibiting teamwork through togetherness

D iscussing openly, committing jointly- Sharing your views openly

E mbracing empathy- Being egoless & caring

What we Offer At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board.

Other Benefits Professional & personal growth: Training opportunities and career development plan

Financial package: Competitive salary, performance bonus

Health: Private medical insurance

Work-life balance: Flexible working arrangements, including working from home

Join our global team. We welcome big thinking and reward great work.

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📌 Media Buyer – (Google Ads/PPC Specialist) (Madrid)
🏢 Toluna
📍 Madrid