You are an experienced demand generation marketer with a proven track record of building and executing data-driven marketing strategies that hit ambitious targetsYou know how to move between strategic thinking and getting into the detail of a campaign when it needs your attentionYou have strong stakeholder management skills and can influence cross-functionally without formal authority over every team you work withYou’re comfortable managing external agency relationships and holding them accountable to performance goalsYou’re motivated by ownership and want ambitious growth in Spain and are excited to help build itStrategy and PlanningDevelop and own Clio’s demand generation strategy for the Spanish market, identifying the channels and programs that will unlock the biggest growthSet targets and budget allocation across paid search, paid social, webinars, and events, and be accountable for performance against themAnalyse the Spanish market and legal industry landscape to shape messaging, targeting, and campaign prioritiesBuild the annual and quarterly demand gen plan for Spain in partnership with the broader EMEA marketing and sales leadershipCampaign LeadershipLead the execution of integrated, multi-channel campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), webinars, and eventsOwn the relationship with external paid media agencies, setting strategy and holding them accountable for delivery and performanceDirect A/B testing programs across creative, copy, and landing pages, and use results to keep sharpening the approachPartner with Content, Design, and Product Marketing to make sure campaign assets land with the right audience and messagePerformance and ReportingOwn reporting on pipeline contribution, CPL, conversion,



and other key demand gen metrics for SpainBuild and maintain dashboards in Salesforce and Looker that give leadership visibility into what’s workingTurn performance data into a clear point of view on where to double down and where to pull backReport regularly to EMEA marketing leadership on progress against targetsCross-Functional PartnershipWork closely with Sales and Customer Success on lead flow, follow-up, and feedback loopsRepresent the Spanish market’s needs in broader EMEA marketing planningBuild relationships with in-market stakeholders to keep campaigns grounded in what the Spanish legal market actually needsOwn the demand generation strategy and budget for the Spanish marketLead and manage external agency relationships, holding them to performance targetsDirect campaign execution across paid search, paid social, webinars, and eventsOwn reporting and performance analysis, and use it to drive decisionsManage cross-functional relationships with Sales, Content, Design, Product Marketing, and Revenue OperationsBuild and maintain the campaign calendar and roadmap for SpainRepresent Spain’s needs and opportunities within the broader EMEA marketing strategyBenefitsSpecialized learning and development programs and access to an in-house performance coachEquitable compensation for your contributions, regardless of gender, race, or any other identifying factorAccess to pay transparency on all of our integral rolesCompany equity for applicable employeesRRSP-matching in Canada, 401k in the US, and pension plans in IrelandHybrid model – striking the right balance between the benefits of in person connectivity that in office brings,



and the flexibility of remoteFlexible paid time off (4-week minimum with opportunities for personalization based on individual needs and achievements)Parental leave options for birthing and non-birthing parentsA $500 contribution to your child’s RESPVarious health, dental, and vision benefits for you and your family, including an Employee and Family Assistance ProgramVirtual and In-person Wellness Programs to support mental and physical healthPaid time for volunteering through our Clio Gives program$2000 annual counseling benefit for CAD ClionsProven experience managing paid media channels (Google Ads, LinkedIn Ads, Meta Ads) at a strategic levelStrong communication and stakeholder management skills, with the ability to influence cross-functionally4+ years of experience in demand generation, growth marketing, or campaign management, ideally in a fast-paced B2B SaaS environmentExperience managing external agencies or vendors, including holding them accountable to targetsExperience working in or with the Spanish market specificallyAbility to plan, prioritise, and execute multiple projects simultaneouslyStrong analytical skills and experience using data to shape marketing strategyGoogle AnalyticsGoogle Ads and LinkedIn Campaign Manager or Meta Ads Manager, at a strategic levelSalesforce or equivalent CRM toolsGoogle WorkspaceLooker or similar reporting and BI toolsAsana or similar project management toolsFamiliarity with CRM systems such as SalesforceExperience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)Experience in high-velocity B2B SaaSLegal industry knowledge or experience within the Spanish legal marketExperience using tools like Salesforce, Asana, and Dreamdata to measure, track, and optimise campaign performanceFamiliarity with AI tools such as Claude or other generative AI platforms for marketing support, content iteration, or workflow efficiency
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📌 Demand Generation Manager (Spain) (España)
🏢 Clio
📍 España