Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we're on a mission to power real work, with real impact.
Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. About the Role As Senior Director, Sales Development, you'll own the strategy, structure, and performance of Perk's Inbound and Outbound SDR organisation across all integral markets outside North America. You'll set the standard for SDR hiring, performance, and process across every region you lead.
Define and evolve the outbound and inbound prospecting strategy, balancing net-new generation with lead recycling to optimize pipeline quality and coverage against revenue targets.
Own the SDR operating model: cadences, playbooks, tooling, and ways of working, and redesign it as priorities shift (e.g., the current Launchpad/Nursery ramp program, the SDR-to-SE career path, and the shift to a centralised inbound function).
Own decisions on the SDR tech stack and how the team uses it, sequencing and engagement tools, intent/enrichment data, call intelligence, and automation of non-selling work.
Set the bar for how the team evaluates and adopts new tools and AI-assisted workflows, balancing productivity gains against quality and compliance
People Leadership & Talent Development
Build and maintain SDR career paths (SDR → Senior SDR → SE and adjacent tracks) and succession plans for both individual contributors and managers.
Drive a culture of accountability and performance: clear expectations, consistent coaching cadence, and fast, fair action on underperformance.
Pipeline, Performance & Reporting
Ensure high-quality pipeline generation across all regions, with clear KPIs, activity standards, and conversion benchmarks by segment and channel (inbound/outbound).
Own SDR productivity and ramp metrics and act on the data. Build and maintain leadership-level reporting on team performance, capacity, and risk, and use it to drive decisions rather than just track status.
Partner closely with Marketing and RevOps on lead quality, routing, RoE definitions, and tooling (sequencing, intent data, dialler, CRM).
Act as a trusted partner to regional Sales leadership (Senior Managers/VPs) and the Revenue Leadership Team, aligning on priorities, resourcing, and governance across regions.
A track record of leading a multi-region SDR or sales development function at meaningful scale, you can point to specific decisions you made about org structure, coverage, or resourcing and what happened as a result.
Demonstrated ownership of hiring and performance decisions for a function this size, including how you've handled underperformance and built succession plans.
📌 Senior Director, EMEA Sales Development (España)
🏢 Perk
📍 España