Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

As a Customer Marketing Intern, you will play an active role in bringing our brands to life at the point of sale across Pharmacy and Mass Market channels. Working closely with the Customer Marketing team, Sales teams and external partners, you will support the development and execution of customer activation plans that drive shopper engagement, strengthen brand visibility and contribute to achieving sales and market share objectives.

Key responsibilities

- Support the planning, coordination and execution of trade marketing initiatives, promotions and shopper activation campaigns across Pharmacy and Mass Market channels.
- Collaborate in the development,



adaptation and implementation of Point of Sale (POS) materials, ensuring compliance with internal processes and company policies.
- Coordinate with internal stakeholders and external suppliers to ensure successful execution of promotional activities and in-store initiatives, following up on production timelines, deliveries and implementation schedules.
- Monitor promotional calendars and support the delivery of activation plans on time and in full.
- Analyse sales performance, market trends and category dynamics to identify opportunities and support decision‑making.
- Prepare regular reports on promotional activities, visibility initiatives and in‑store execution.
- Support Category Management projects, including assortment reviews, category recommendations and the development of selling stories for commercial teams.
- Support purchasing and finance processes, including Purchase Order creation, supplier quotations and internal system management.
- Partner with Sales and Field Force teams to help deliver flawless execution of brand plans at customer level.

Qualifications and skills Essential

- C1 level of English.




- Strong analytical mindset with an interest in sales and market data
- Knowledge of the Office package (Excel, PowerPoint).
- Proactive attitude and eagerness to learn.
- Strong communication and collaboration skills.
- Organization & deadline management

Mandatory to sign an internship agreement with your university or meet the requirements of the CITIUS Program here: PRÁCTICAS: CUSTOMER MARKETING EN MADRID | Haleon Spain, S.A. | T/2026/50661

Important, the scholarship has a duration of 12 months, full-time (Aprox. 1800h)

Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

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📌 Customer Marketing Trainee (Madrid)
🏢 Haleon
📍 Madrid