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Business Area: Mktg, Market Access, Bus. Excellence & Med. Affair

Contract Type: Permanent

Location: spain, ES

Mission

The Marketing Solution Partner for Primary Care will play a key role in driving impactful marketing solutions by leveraging a deep understanding of the Primary Care (AP) environment. This role is responsible for leading strategic projects, fostering strong collaborations with scientific societies, and ensuring the development of relevant, high-value initiatives that enhance engagement with healthcare professionals.

Key Responsabilities

1. Market Insight & Strategic Contribution
Develop and maintain a deep understanding of the Primary Care landscape, including healthcare professionals’ needs, patient pathways, system challenges, and emerging opportunities.
Translate market insights into actionable strategies and value-driven initiatives that improve disease awareness, diagnosis, patient identification, disease control, and treatment optimization.
Identify opportunities to accelerate growth through earlier intervention, improved patient management, and enhanced healthcare professional engagement.

2. Strategic Project Ownership
Full ownership of strategic projects of high-impact educational, scientific, and customer-focused initiatives addressing unmet needs in Asma and COPD.
Drive the development of solutions that support healthcare professionals in improving patient outcomes and quality of care.
Ensure all initiatives are aligned with franchise priorities and contribute to both customer value and business objectives.

3. Scientific Societies Engagement
Design and execute a comprehensive engagement plan with Primary Care scientific societies, including SEMFYC, SEMERGEN, SEMG, and GRAP.
Establish long-term strategic partnerships with opinion leaders, society representatives, and key stakeholders within the Primary Care ecosystem.




Promote co-creation initiatives that contribute to advancing respiratory care standards and clinical practice.

4. Cross-Functional Franchise Leadership
Act as the Primary Care lead within the respiratory franchise, ensuring the perspective of Primary Care is embedded across strategic and tactical planning.
Partner closely with the Asthma and COPD Marketing Solution Partners to translate disease-area strategies into impactful Primary Care initiatives.
Collaborate with Medical Affairs, Sales, Market Access, Digital, and Comex teams to ensure excellence in execution.

Key Requirements

Experience & Knowledge
Solid experience in marketing, project management, or commercial roles within the healthcare/pharmaceutical sector.
Strong knowledge of the Primary Care ecosystem in Spain.
Experience in managing strategic projects and stakeholder engagement initiatives.
Familiarity with scientific societies and healthcare networks is highly valuable.

Strong strategic thinking with the ability to connect insights to execution.
Excellent project management and organizational skills.
High stakeholder management and influencing capabilities.
Strong communication and collaboration skills.
Proactive mindset, ownership, and results orientation.
Ability to work cross-functionally in complex environments.

Key Sucess Indicators

Successful delivery and impact of strategic projects (e.g., Ágora Respiratorio).
Strength and quality of relationships with scientific societies.
Effectiveness of engagement plans and initiatives in AP.
Contribution to brand positioning and business objectives in Primary Care.
Cross-functional alignment and execution excellence.

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📌 Brand Manager Respiratory (España)
🏢 Chiesi Farmaceutici
📍 España