Experteer Overview
In this role you will drive CRM strategy, digital campaigns, and projects that enhance direct bookings and customer engagement. You will work with regional and global teams, hotels, and partners to grow World of Hyatt member acquisition and loyalty. You’ll coordinate campaigns across segments, analyze data, and optimize touchpoints in the digital ecosystem. This is a hands-on, cross-functional position with a clear impact on the direct channel and guest experience. You will join a collaborative team within Hyatt’s Digital u0026amp; Direct Channel group to shape growth and customer-centered initiatives.

Compensaciones / Beneficios
• Coordinate campaigns, tactics, and touchpoints for Hyatt guests and World of Hyatt members using segmentation, personalization, and data analysis to improve engagement, conversion, and direct bookings
• Manage the relationship calendar and align campaigns with commercial, regional, general, and hotel priorities
• Lead the execution and optimization of CRM and digital campaigns to meet direct-channel performance goals
• Coordinate promotions and activations across the digital ecosystem, managing timelines, content, assets, and messaging across touchpoints




• Act as liaison between Digital Marketing, Web, Contact Center, Revenue Management, Operations, eDistribution, and Marketing teams
• Coordinate digital projects end-to-end, managing milestones, dependencies, risks, deliverables, and stakeholder communication
• Monitor performance, define and track CRM KPIs, and prepare reports with actionable insights
• Analyze customer behavior and feedback to continuously improve CRM initiatives and the digital customer experience
• Ensure CRM processes comply with GDPR and data governance/best practices
• Coordinate relationships with CRM and digital agencies across South EAME and wider region to ensure consistency in strategy and execution

Responsabilidades
• passion for improving customer experience through data, technology, and creativity
• organized, collaborative, and results-oriented mindset
• ability to coordinate complex projects and align cross-functional teams
• alignment with Hyatt values (empathy, inclusion, integrity, experimentation, respect, wellbeing)

Requisitos principales
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📌 Associate Manager, CRM, Digital Campaigns & Projects (Palma)
🏢 Hyatt
📍 Palma