Experteer Overview
As SEM Marketing Manager at Preply, you will scale and optimize integral search marketing across markets and products, using analytics, experimentation, and automation to drive sustainable growth. You’ll partner with Martech, Data, Design, Product and SEO to align campaigns with business goals and improve ROI and LTV. This role offers the chance to influence how learners and tutors engage with Preply at scale and to push innovative, AI-enabled optimization. You will lead cross-functional initiatives that shape our paid marketing strategy and performance. Join a fast-paced, data-rich environment where your insights directly impact growth.

Compensaciones / Beneficios
• Develop and execute SEM strategies for global and regional markets aligned with business goals and LTV/CAC targets
• Lead campaign management and automation across Google Ads and Microsoft Ads, including testing and bidding
• Design and run experiments (A/B tests, geo incrementality) to improve ROI and LTV
• Leverage automation and AI-driven workflows for monitoring, alerting, and reporting
• Measure performance with Looker dashboards and Snowflake data models, linking paid acquisition to incremental ROI and cross-channel efficiency
• Collaborate with Martech and Data teams to ensure reliable tracking and attribution integration
• Coordinate with Design,



Product, and SEO to localize ad copy and test messaging while maintaining brand positioning
• Define growth priorities, forecast performance, and communicate test learnings to senior stakeholders
• Test new Google Ads features and betas (AI Max, Smart Bidding, PMax) ahead of broader adoption
• Synthesize insights to inform wider marketing, LTV, and automation strategies to drive incremental business impact

Responsabilidades
• 5+ years of SEM experience in a B2C high growth or multi-market environment
• Advanced understanding of Google Ads operations and automation
• Strong analytical mindset with experience interpreting Looker dashboards
• Proven stakeholder management experience across Data, Martech, Product and other channels
• Technical fluency with tracking, attribution, and marketing data pipelines
• Curious, test-driven mindset with track record of meaningful experiments
• Creative problem solver balancing analytics with experimentation and innovation
• Collaborative communicator with experience managing cross-functional projects and presenting results to senior stakeholders
• Self-starter with motivation to drive initiatives in a fast-paced, data-rich setting

Requisitos principales
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📌 SEM Manager (Barcelona)
🏢 Preply
📍 Barcelona