Analyze user behavior across digital platforms to drive data-driven decision-makingIdentify optimization opportunities and measure the impact of strategic initiatives, with a strong focus on A/B testingPartner with product, technology, and business stakeholders to define, implement, and improve analytics, tracking, and experimentation initiativesDesign, optimize, and document scalable tracking and measurement conceptsEnsure data quality, consistency, and usability for reporting, analysis, experimentation, and third-party integrationsDefine relevant KPIs, build dashboards, and provide actionable insights and recommendations for product optimizationSupport A/B test design, sample size planning, KPI alignment, analysis methodology, result interpretation, and rollout recommendationsContribute to scalable experimentation practices, tooling, automation, and knowledge management across markets, platforms, and product areasWork hands-on with complex datasets, data pipelines, cloud environments, and analytics toolsCollaborate with developers, Data Analysts, Data Engineers, the Product Owner, and general and local business departmentsAct as a trusted sparring partner, contribute to knowledge sharing, mentoring, and continuous improvementRequirementsSeveral years of experience in digital analytics, conversion analysis, product analytics, experimentation, or a similar data-focused role, ideally in an e-commerce or digital product environmentStrong understanding of tracking concepts, KPI frameworks, data quality, reporting, and analytics tools such as Google Data Studio, Adobe Analytics, Firebase, Looker, Tableau, Power BI, or similarStrong experience with A/B testing or experimentation methodologies, including test setup, sample size considerations, KPI definition,



statistical evaluation, interpretation of results, and communication of conclusionsStrong hands-on experience with SQL, complex datasets, data pipelines, and cloud or data warehouse technologies such as Google Cloud Platform, BigQuery, or similar solutionsExperience working with developers and technical teams, including documentation of requirements, tracking concepts, data flows, and implementation logicFamiliarity with GitHub, GitHub Copilot, AI agents, reusable skills/workflows, or similar toolsStrong stakeholder management and communication skills, with the ability to translate business needs into scalable analytical solutions and explain complex topics clearlyHigh level of ownership, self-organization, curiosity, and ability to work independently and as part of technical and cross-functional teamsCore CompetenciesDemonstrates expertise in digital analytics, A/B testing methodologies, and data quality management, with a strong ability to collaborate across teams to drive actionable insights and optimize product performance. Proficient in SQL and analytics tools, ensuring effective tracking and measurement in cloud environments.Highest-signal resume keywordsDigital AnalyticsA/B Testing MethodologiesSQLGoogle Cloud PlatformStakeholder ManagementHard SkillsData AnalysisConversion AnalysisExperimentationKPI DefinitionStatistical EvaluationData Quality ManagementDashboard CreationComplex DatasetsData PipelinesCloud TechnologiesSoft SkillsCommunication SkillsCuriositySelf-OrganizationMentoringCollaborationIndustry KeywordsE-CommerceDigital ProductAnalytics ToolsExperimentation PracticesTracking ConceptsTools & TechnologiesGoogle Data StudioAdobe AnalyticsFirebaseLookerTableauPower BIGitHubGitHub Copilot
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