Salesforce Marketing Cloud Product Owner

Location: Madrid, Spain (Hybrid – 3 Days WFO)

Employment Type: Fixed Term Employment

About the Role

Are you a strategic MarTech leader who bridges the gap between marketing vision and technical execution?

A general leader in travel technology based in Madrid is looking for an experienced Salesforce Marketing Cloud Product Owner to define, prioritize, and deliver the roadmap for their marketing automation, customer journey, and Data Cloud ecosystem.

Key Responsibilities

- Roadmap & Strategy: Own the end-to-end product lifecycle for Marketing Cloud, driving journey orchestration, audience activation, and campaign personalization.
- Agile Execution: Translate business needs into clear Epics, User Stories, and Acceptance Criteria; maintain and groom a high-value product backlog.
- Stakeholder Alignment: Act as the primary bridge between business stakeholders, marketing teams, CRM, and technical delivery squads.




- Platform Ownership & Value: Establish platform governance, track ROI/KPIs, and drive optimal platform adoption.

What We Are Looking For

- 5–10 years of experience across Marketing Automation, CRM, or Digital Product Owner/Business Analyst roles.
- Mandatory platform experience in Salesforce Marketing Cloud (SFMC) .
- Solid understanding of Agile/Scrum methodologies, customer journey design, and data integrations (Data Cloud/CDP, APIs, CRM).
- Strong communication skills with an analytical, data-driven mindset.
- Must be legally authorized to work in Spain and comfortable with a 3-day on-site hybrid model in Madrid.

How to Apply

Ready to lead the future of MarTech at scale? Send your updated CV and contact details to yogeshwari. sen @randstaddigital .com

📌 Product Owner (Vitoria-Gasteiz)
🏢 Randstad Digital
📍 Vitoria-Gasteiz