About the role

Imaginocity is an established English-language after school academy in València working primarily with children aged 3–11.

We are looking for a Growth & Enrolment Manager to take ownership of the commercial growth of the academy.

This is not simply a social-media or marketing position. We want somebody who can turn marketing activity into enquiries, enquiries into enrolments, and enrolments into long-term students.

The successful candidate will work directly with the owner and have considerable freedom to develop and execute a practical growth strategy.

Your responsibilities

You will be responsible for the complete student-acquisition and growth process, including:

- Increasing new student enquiries and enrolments.
- Developing and executing local and digital marketing campaigns.
- Managing leads from first enquiry through to enrolment.
- Improving conversion rates from WhatsApp, telephone, web and in-person enquiries.
- Developing referral programmes for existing families.
- Building relationships with local schools, nurseries, associations and complementary businesses.
- Developing partnerships and local promotional opportunities.
- Improving the academy’s visibility within the surrounding area.
- Managing Google, social media and other relevant digital channels.
- Testing paid advertising where there is a clear commercial case.
- Improving website and landing-page conversion.
- Creating campaigns around the academic year, summer programmes and other enrolment periods.
- Following up inactive leads and former students.




- Helping improve student retention and re-enrolment.
- Maintaining a simple CRM or structured lead-management system.
- Measuring results and reporting clearly on what is—and is not—working.

How success will be measured

We are interested in commercial results rather than marketing activity for its own sake.

Important metrics will include:

Enquiries → appointments/visits → trials → enrolments → retention → revenue.

You should be comfortable working with targets and able to explain the return generated by different activities and campaigns.

Who we’re looking for

You may come from education, sales, digital marketing, business development or another growth-focused environment.

More important than a particular background is that you are:

- Commercially minded and results-driven.
- Comfortable speaking with parents and converting enquiries into customers.
- Organised and persistent with follow-up.
- Strong with digital marketing and modern online tools.
- Comfortable working with data, targets and conversion rates.
- Creative enough to generate new ideas but disciplined enough to measure whether they work.
- Independent and capable of taking responsibility for projects.




- An excellent communicator.
- Fluent in Spanish.
- Comfortable working in English. Strong English would be a significant advantage.
- Familiar with València and the local market.

Experience with CRM systems, Google Ads, Meta Ads, Google Business Profile, email/WhatsApp marketing, SEO or analytics would be valuable, but we are more interested in demonstrated ability and commercial judgement than a checklist of certificates.

The person we do

not

want

We are not looking for somebody whose idea of growth is simply:

“We should post more on Instagram.”

Social media can form part of the strategy, but the role is ultimately about growing the academy and increasing enrolments.

What we offer

- A key role in an established academy with significant scope for growth.
- Direct access to the decision-maker.
- Freedom to test ideas and implement improvements quickly.
- Real responsibility rather than a narrowly defined corporate marketing position.
- Opportunity to build the growth function around your strengths.
- Salary to be agreed according to experience and the structure of the role, with the possibility of a performance-related component linked to measurable growth.

Location

València, Spain

This is primarily a València-based role because understanding the academy, our families and the surrounding market is important.

Ventajas:

- Flexibilidad horaria

Ubicación del trabajo: Teletrabajo híbrido en 46006 Valencia, Valencia provincia

📌 Growth Manager - Language Academy (Valencia)
🏢 Imaginocity
📍 Valencia