Who you are

- 3–5 years of hands-on experience running paid media, ideally in B2B, SaaS, or a high-growth startup

- Strong command of Google Ads and Meta Ads Manager; bonus points for TikTok Ads and LinkedIn Ads

- Comfortable with tracking and analytics tools (GA4, Google Tag Manager)

- Data-driven and numbers-fluent, you make decisions from a spreadsheet, not a gut feeling

- Hands-on. You don't stop at the brief and the review: you build the campaign, write the first version of the copy, and fix the tracking yourself

- Curious by default. You ask good questions about the business, the product and the numbers. You read, test, and bring back what you learn

- Test-and-learn mindset: you're scrappy and never done optimizing

- Experience with CRM and attribution (we run on HubSpot)

- Comfortable reporting with LLMs
- A feel for hospitality or fintech

- Basic copy skills to move fast on creative

- OpenAI Ads is a plus

- GEO (Google AI Overviews, ChatGPT, Perplexity)

What the job involves

- We're looking for a Paid Media Specialist to own and scale our paid acquisition.





- You'll be the person behind the campaigns that bring new restaurants to haddock, turning budget into qualified pipeline, and experiments into repeatable growth

- You'll work closely with Sales to build campaigns that don't just get clicks, but bring the right restaurants through the door

- Plan, launch, and optimize paid campaigns across Meta Ads and Google Ads

- Own the full funnel: from budget allocation and targeting to landing pages and conversion

- Set up tracking, attribution, and dashboards so every euro is accountable

- Run structured A/B tests on audiences, creatives, and messaging and turn learnings into scale

- Partner with Content and Design to brief high-performing ad creative

- Report on CAC, SQL and pipeline contribution, and use the data to make the next call

- Help the team hit its revenue quota: you don't stop at MQLs, you carry the number with Sales

- Turn budget into millions: your job is to generate M€ in new pipeline, not to spend a media plan

Benefits

- Adaptable working hours

📌 Paid Media Specialist (Barcelona)
🏢 haddock
📍 Barcelona