Experteer Overview
As Global SCF Cross-Sell Marketing Lead, you will architect and drive cross-sell opportunities between Santander Consumer Finance and Openbank. You will lead a marketing workstream within the new General Marketing Strategy u0026amp; Planning team, connecting ecosystems, partners and markets to create scalable activation models. You will design pilots, build reusable playbooks, and turn insights into scalable approaches across Europe. This role offers high-impact ownership and close collaboration with multiple functions to unlock growth. You will shape cross-market strategies that convert partner ecosystems into customer acquisition and engagement.

Compensaciones / Beneficios
• Map SCF and Openbank customer pools, partner ecosystems, journeys, marketing activity and commercial opportunities across priority European markets
• Identify and prioritize attractive cross-sell and B2B-to-consumer opportunities based on value, potential, feasibility and impact speed
• Design propositions, audience strategies, journeys and activation models linking SCF customers and partners with Openbank products
• Build and manage a roadmap of pilots with hypotheses, success metrics and scale criteria




• Develop business cases covering revenue potential, acquisition efficiency, customer value and implementation considerations
• Create reusable playbooks, activation models and templates for adoption across markets
• Track performance, synthesize learnings and recommend models to scale, adapt or stop
• Collaborate with Marketing, Product, Sales, Data, Technology, Legal, Compliance and Risk across markets

Responsabilidades
• Significant experience in marketing, growth, partnerships, commercial strategy, lifecycle or cross-sell roles
• Proven experience designing B2B2C, ecosystem, partnership or cross-sell initiatives across multiple markets
• Strong commercial and analytical judgement with ability to form clear business cases and testable pilots
• Good understanding of acquisition, CRM, customer journeys, segmentation and cross-sell activation
• Strong stakeholder management and communication skills in international environments
• Hands-on ability to create analyses, plans, briefs and recommendations

Requisitos principales
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📌 Global SCF Cross-Sell Marketing Lead (Boadilla del Monte)
🏢 Grupo Santander
📍 Boadilla del Monte