We are a 45-year-old, family-run 3rd generation agri-business and the worlds second-largest coco coir substrate company, with $120M in group revenue.

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We serve growers in over 75 countries across horticulture, and soilless production, backed by three modern factories strategically located across Tamil Nadu, India and a team focused on quality at every step.

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¿We are hiring a Sales Manager to build and grow our substrate business across our core European markets — Spain, the Netherlands and Italy, and adjacent territories.

You will sell directly to large-scale commercial growers and nurseries, appoint and manage distributors, and act as the commercial face of Vaighai in the region.

Responsibilities

- Sell coir substrates (grow bags, slabs, open tops, propagation plugs and buffered blends) to large-scale growers, nursery operations and substrate blenders.
- forecast volumes and coordinate with the Madurai team on production planning and shipping schedules.
- Requirements




- 5–8 years of B2B sales experience in horticulture, with a proven record of selling to large-scale growers and nurseries in Europe.
- An existing network among European commercial growers, nurseries or growing-media distributors.
- Background in growing media or substrates, or a closely adjacent input (fertigation, greenhouse systems, propagation material or crop protection).
- Working understanding of soilless cultivation: drip irrigation, fertigation, EC and pH management, water buffering and drainage behaviour in substrates.
- Fluent Spanish, Dutch, Italian and English — the role covers all three markets, and English is what we communicate in.
- Preferred
- Experience opening a new market or launching a new substrate brand. xugodme
- Familiarity with the certifications European growers ask about — RHP, OMRI, INTEGRAL G.A.P.-xbhjioe
- Crop-specific depth in soft fruit (blueberry, raspberry, strawberry), protected vegetables (tomato, pepper, cucumber) or ornamentals and nursery stock.

Send your CV and a short note on your grower and distributor network in Spain to

📌 Sales Executive | English & Dutch (Valencia)
🏢 Gro-Med
📍 Valencia