- Analyze user behavior across digital platforms to drive data-driven decision-making
- Identify optimization opportunities and measure the impact of strategic initiatives, with a strong focus on A/B testing
- Partner with product, technology, and business stakeholders to define, implement, and improve analytics, tracking, and experimentation initiatives
- Design, optimize, and document scalable tracking and measurement concepts
- Ensure data quality, consistency, and usability for reporting, analysis, experimentation, and third-party integrations
- Define relevant KPIs, build dashboards, and provide actionable insights and recommendations for product optimization
- Support A/B test design, sample size planning, KPI alignment, analysis methodology, result interpretation, and rollout recommendations
- Contribute to scalable experimentation practices, tooling, automation, and knowledge management across markets, platforms, and product areas
- Work hands-on with complex datasets, data pipelines, cloud environments, and analytics tools
- Collaborate with developers, Data Analysts, Data Engineers, the Product Owner, and general and local business departments
- Act as a trusted sparring partner, contribute to knowledge sharing, mentoring, and continuous improvement

Requirements

- Several years of experience in digital analytics, conversion analysis, product analytics, experimentation, or a similar data-focused role, ideally in an e-commerce or digital product environment
- Strong understanding of tracking concepts, KPI frameworks, data quality, reporting, and analytics tools such as Google Data Studio, Adobe Analytics, Firebase, Looker, Tableau, Power BI, or similar
- Strong experience with A/B testing or experimentation methodologies, including test setup, sample size considerations, KPI definition, statistical evaluation, interpretation of results,



and communication of conclusions
- Strong hands-on experience with SQL, complex datasets, data pipelines, and cloud or data warehouse technologies such as Google Cloud Platform, BigQuery, or similar solutions
- Experience working with developers and technical teams, including documentation of requirements, tracking concepts, data flows, and implementation logic
- Familiarity with GitHub, GitHub Copilot, AI agents, reusable skills/workflows, or similar tools
- Strong stakeholder management and communication skills, with the ability to translate business needs into scalable analytical solutions and explain complex topics clearly
- High level of ownership, self-organization, curiosity, and ability to work independently and as part of technical and cross-functional teams

Core Competencies

Demonstrates expertise in digital analytics, A/B testing methodologies, and data quality management, with a strong ability to collaborate across teams to drive actionable insights and optimize product performance. Proficient in SQL and analytics tools, ensuring effective tracking and measurement in cloud environments.

Highest-signal resume keywords

- Digital Analytics
- A/B Testing Methodologies
- SQL
- Google Cloud Platform
- Stakeholder Management

Hard Skills

- Data Analysis
- Conversion Analysis
- Experimentation
- KPI Definition
- Statistical Evaluation
- Data Quality Management
- Dashboard Creation
- Complex Datasets
- Data Pipelines
- Cloud Technologies

Soft Skills

- Communication Skills
- Curiosity
- Self-Organization
- Mentoring
- Collaboration

Industry Keywords

- E-Commerce
- Digital Product
- Analytics Tools
- Experimentation Practices
- Tracking Concepts

Tools & Technologies

- Google Data Studio
- Adobe Analytics
- Firebase
- Looker
- Tableau
- Power BI
- GitHub
- GitHub Copilot

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