Location: Barcelona

About us

We are Dragons, a global creative agency working with bold brands to build cultural relevance, connection, and long-term impact through strategy-led creativity.

We bridge digital and creative thinking, developing innovative work across skincare, healthcare, fashion, lifestyle, FMCG, and more. Our international teams in the US and Barcelona deliver results through smart strategy, sharp creativity, and meticulous execution.

About the role

We’re looking for a Senior Art Director to join our creative team in Barcelona, working across general food, lifestyle and consumer brands.

We’re looking for someone with strong ideas, exceptional visual taste and a fresh perspective on what makes brands desirable today.

Someone who understands the new codes of food and lifestyle: how culture, wellness, fashion, entertainment, social behavior and changing consumer tastes are reshaping the category. You should be able to move naturally from product and sensorial storytelling to talent and lifestyle, always with a point of view that feels modern, relevant and distinctive.

This isn’t about applying the latest aesthetic to a brand. We want someone who can understand where culture and desire are moving and help brands move with them or ahead of them.

Key responsibilities

· Develop strong creative concepts and visual directions across integrated campaigns, social, digital, OOH, retail and experiences.

· Build distinctive brand worlds that can stretch across product, sensorial, talent and lifestyle.

· Turn brand strategy,



consumer insights and cultural shifts into creative ideas with a clear visual point of view.

· Lead the visual direction of projects from early concept through execution.

· Work closely with Copywriters, Creative Directors, Strategists, Designers, Motion Artists and production partners.

· Bring fresh references and thinking from food, lifestyle, fashion, wellness, entertainment, design and wider culture.

· Explore new creative tools and techniques, including AI, CGI and 3D, when they can push the idea further.

· Present and defend creative thinking with clients and senior stakeholders.

· Help raise the creative ambition of the brands and the wider team.

Requirements

· 6–10 years of agency experience in Art Direction.

· A portfolio with strong conceptual thinking, visual direction and craft.

· Experience across food & beverage, FMCG, lifestyle, wellness, beauty, hospitality or other consumer categories.

· A strong understanding of how to create desire around both products and people.

· Excellent contemporary visual and cultural awareness.

· The ability to move between big brand thinking and social-first ideas without treating them as separate creative worlds.





· Experience working across multiple channels and formats.

· Confidence leading creative development and collaborating with multidisciplinary teams and external partners.

· An active curiosity about how people’s tastes, behaviors and expectations are changing.

· A point of view on where brands should go next, not just what looks good today.

· You understand that food today is as much about identity, ritual, entertainment and lifestyle as it is about appetite.

Languages

· English (mandatory)

· Spanish (preferably)

· Any other languages are a plus.

What we offer

· Remote flex Fridays from 9:00 AM to 2.30 PM.

· Three weeks of remote work per year.

· Summer working hours across July and August (9:00 AM to 4.00 PM).

· Free English & Spanish classes to boost your global communication skills.

· Access to Wellhub, a wellness platform offering a wide range of fitness and wellbeing options.

· Flexible retribution plan for meals, transport and childcare.

· Holidays: 22 working days 3 days established by the collective agreement national and local public holidays.

· Bright, spacious offices in the heart of Barcelona.

· Competitive salary with real growth opportunities.

· A global environment, cutting-edge tools, and a culture driven by trends and innovation.

At Dragons Group, we are dedicated to creating a workplace that values diversity, equity, and inclusion. We welcome candidates from all backgrounds and strive to build an environment where every individual feels empowered and respected.

📌 Senior Art Director (Food & Lifestyle) (Barcelona)
🏢 Dragons
📍 Barcelona