Experteer Overview In this senior individual contributor role, you will create and activate a differentiated global Openbank brand platform, translating the brand promise into clear creative direction, launch toolkits and activation principles. You will drive brand strategy across markets, ensuring consistency with local relevance. You will connect the brand with paid, owned and earned channels and define KPIs for creative effectiveness. You will partner with markets, agencies and cross-functional teams to shape launches and customer experiences. This role offers broad international exposure and a meaningful impact on brand activation standards.Compensaciones / Beneficios
- Develop and evolve Openbank brand positioning, narrative, messaging architecture, creative territories and activation principles
- Build brand and creative toolkits for priority market launches and relaunches
- Write high-quality strategic and creative briefs and provide direction to agencies and in-house teams
- Review creative work and recommend improvements to strengthen distinctiveness and relevance
- Translate the general brand platform into practical guidance for local activation
- Coordinate brand promise across paid, owned and earned channels,



customer journeys and touchpoints
- Define sponsorship and brand partnership principles based on strategic fit and measurable value
- Partner with market and measurement teams to define brand KPIs and creative-effectiveness requirementsResponsabilidades
- Significant experience in brand strategy, integrated marketing, creative strategy or brand activation
- Proven experience developing or evolving a brand platform and translating it into campaigns and toolkits
- Strong brand and creative judgment with excellent briefing, writing and storytelling skills
- Good understanding of integrated activation across paid, owned and earned channels
- Experience working across complex or multi-market organizations and influencing senior stakeholders and agencies
- Hands-on ability to move quickly from strategy to practical high-quality assetsRequisitos principales
- senior global role
- international exposure
- ownership of brand strategy and activation standards
- collaboration with cross-functional teams
- impact on launches and customer experience
- agency and market partnership

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