The Role

We're looking for a Content & SEO Operations Specialist who can sit at the intersection of technical SEO, content strategy, and revenue attribution. You'll be responsible for helping the Breezeway team build the organic channel as a revenue driver, owning everything from site architecture and internal linking to content production workflows and off-site authority building. You'll use data and tooling to audit the current content strategy, identify gaps, and turn it into a compounding content engine. You'll work directly with the Director of Demand Generation and collaborate closely with the content team and copywriters.

What You'll Own
— Technical SEO & AEO —
1. On-Site SEO Infrastructure
Own the internal link structure across the website and blog
Implement and maintain the hub-and-spoke cluster architecture across all core topic areas
Manage 301 redirects, canonical tags, and URL strategy
Ensure all pages have correct schema markup (FAQ, Article, last modified tags) and are fully accessible to LLM crawlers (GPTBot, ClaudeBot, PerplexityBot)
2.



Website Health & Technical Maintenance
Monitor and resolve technical issues including broken links, 404 errors, HTTPS/HTTP mixed content, missing hreflang return tags, and crawl errors
Conduct ongoing technical audits using Screaming Frog, Ahrefs, and GSC — site health is a continuous responsibility, not a one-off task
Work with dev and HubSpot to implement fixes and verify resolution
3. Off-Site SEO & Link Building
Develop and execute a backlink strategy starting with PMS partner relationships (Breezeway integrates with 30+ PMS platforms)
Identify and pursue placements on industry publications (VRM Intel, STR industry press, hospitality tech media)
Manage outreach for comparison and alternative pages
Monitor referring domains and disavow toxic backlinks

— Content Operations & Strategy —
4. Content Operations
Build keyword-optimized content briefs using Clearscope and AirOps — writers and domain experts execute ag

📌 Content and SEO Specialist (España)
🏢 Breezeway
📍 España