This job is with Puig , an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
The Opportunity
Location: Barcelona
Language: English (mandatory)
Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.
This role is critical to transforming media data into a core business driver, enabling:
- smarter investment decisions
- advanced performance measurement
- scalable AI and data use cases The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.

Scope & Team Leadership
You will lead a multidisciplinary team including:
- Global Paid Media Data Manager
- Global Social Data Data Manager




- Global Media Data Product Manager
- Global Media Tracking Manager

You will build a strong center of expertise, combining:
- media analytics
- data governance & tracking
- data products

What you'll get to do
1. Media Data Strategy & Transformation
- Define and lead the general Media Data strategy and roadmap
- Position media data as a strategic asset supporting business growth and transformation
- Build a long-term vision integrating: o measurement o consumer understanding o AI-driven use cases

2. Advanced Measurement & Performance Excellence
- Lead end-to-end media measurement strategy, including: o Attribution frameworks o Brand & performance measurement
- Oversee econometric and advanced analytics approaches to: o quantify marketing impact o optimize media investments o support budget allocation decisions
- Drive the evolution towards holistic, cross-channel performance measurement

3. Media Data

📌 Global Head of (Barcelona)
🏢 Puig
📍 Barcelona