Global Brand Strategy & Activation Lead

Country: Spain

Openbank is looking for a Global Brand Strategy & Activation Lead to join the new Global Marketing Strategy & Planning team.

Openbank is building a new Global Marketing Strategy & Planning team to strengthen how its brand is defined, activated and scaled across markets.

As Integral Brand Strategy & Activation Lead, you will create and activate a differentiated global Openbank brand platform, translating the brand promise into clear creative direction, launch toolkits and activation principles that markets can apply consistently and effectively.

This is a senior, hands-on individual contributor role combining brand strategy, creative judgement and practical market and activate a differentiated global Openbank brand platform that strengthens awareness, relevance and differentiation across markets.

Key Responsibilities

Develop and evolve the Openbank brand positioning, narrative, messaging architecture, creative territories and activation principles.

Build brand and creative toolkits for priority market launches and relaunches.

Write high-quality strategic and creative briefs and provide clear direction to agency and in-house teams.

Review creative work and recommend improvements that strengthen distinctiveness, relevance and effectiveness.

Translate the global brand platform into practical guidance that enables consistent but locally relevant market the brand promise across paid, owned and earned channels, digital journeys, CRM, partnerships, product and customer experience touchpoints.

Define principles for sponsorships and brand partnerships based on strategic fit, audience relevance and measurable value.

Partner with market and measurement teams to define brand KPIs and creative-effectiveness requirements.WHAT YOU’LL BRINGOur people are our greatest strength.

Every individual contributes unique perspectives that make us stronger as a team and as an organization.





We’re enabling teams to go beyond by valuing who they are and empowering what they bring.

The following requirements represent the knowledge, skills, and abilities essential for success in this role.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Professional Experience

Significant experience in brand strategy, integrated marketing, creative strategy or brand experience developing or evolving a brand platform and translating it into campaigns, launch toolkits and market brand and creative judgement, with excellent briefing, writing and storytelling skills.

Good understanding of integrated activation across paid, owned and earned channels.

Experience working across complex or multi-market organizations and influencing senior stakeholders and agencies.A hands-on approach, with the ability to move quickly from strategy to practical, high-quality assets.

What We OfferA senior global role shaping the future of the Openbank brand across multiple markets.

The opportunity to build and activate a differentiated brand platform with direct impact on launches and customer experience.

Broad international exposure across Marketing, Product, Experience, Data and agency partners.

Significant ownership of brand strategy, creative direction and activation standards.

We make recruiting decisions based on your experience and skills.

We value your passion to discover, invent, simplify, and build.

The personal data you provide as well as any data generated during the selection process are confidential and will be processed by Open Bank, S.A. with registered office at Avenida de Cantabria, n/n, 28660 Boadilla del Monte (Madrid), for the sole purpose of managing your participation in the selection processes and, where appropriate, to formalise your recruitment.

For further information about your rights and data protection, please read the Openbank Privacy Policy applicable to this type of data processing here.

Summary

Location: Boadilla del Monte

Type: Full time

📌 Global Brand Strategy & Activation Lead (España)
🏢 Grupo Santander
📍 España