Trade Marketing Manager/ Sales Development/Category Management

Trade Marketing Manager/ Sales Development/Category Management

For modern distribution-national retailers and reporting to Sales Strategy and Planing Director, will be responsible of Hypermarket channel, working together with National Key Account Managers, and in close contact with Point of Sales and Marketing teams and others. Externally, direct contact with the Hypermarket customers (Carrefour, Auchan, El Corte Ingles…)
MISSION / AMBITION / RESPONSIBILITIES / – WHAT DOES SUCCESS LOOK LIKE?
LEAD THE SHIFT FROM BRAND TO CATEGORY APPROACH IN THE BU
Deep understanding of market, customer and channel trends, issues/opportunities and competitor activity with on-going communication to the marketing & business unit stakeholders & partners to enable them to make the right strategical decisions and develop the right plans.
Based on the understanding of the market, define the local category growth engines, ensuring that marketing strategy and action plans,



as well as customers joint business plans are fueling those growth engines
Build clear category growth stories to become a thought leader and engage customers, with the objective to reinforce our partnership with them
DEFINE COMMERCIAL DRIVERS BY CHANNEL
Define clear guidelines for commercial drivers, for each category, channel and brand
Assortment: identify the best performing portfolio, idóneo assortment by channel & define the distribution target
Shelving: define a shopper-based shelving strategy
Define the primary and secondary placements guidelines & objectives by channel
In close collaboration with the RGM manager, translate the pricing strategy into a Price Pack Architecture proposal and into a specific Promo strategy (promotion role & objectives, volume in deal, depth of discount, promo frequency, …) at brand and SKU level
Those guidelines will be defined by channel, potentially at customer level, and monitored regularly, with the right KPI’s which wil

📌 Trade Marketing Manager/ Sales Development/Category Management (Madrid)
🏢 Bel
📍 Madrid