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Customer Advocacy Program Manager
Description -
Job Summary
• This role owns the global Customer Advocacy STRATEGY. Defines vision, roadmap, governance, and scalability frameworks. Accountable for business impact, stakeholder alignment, and programme evolution. Does NOT execute day-to-day operations.
Responsibilities
FUNNEL STRATEGY:
- Define funnel stages, criteria, and conversion targets
- Design funnel analytics framework and reporting structure
- Set advocate progression milestones and success metrics
- Establish governance for funnel process changes

ASSET STRATEGY:
- Set content priorities and editorial themes
- Define quality standards and brand guidelines
- Approve editorial direction and content taxonomy
- Align asset themes with sales messaging and business priorities

SHAREPOINT STRATEGY:
- Define taxonomy and organization strategy
- Set governance for content lifecycle




- Approve library structure changes
- Design information architecture framework

REFERENCE STRATEGY:
- Define reference request process
- Design reference tracking framework
- Establish reference programme governance

ENGAGEMENT PLATFORM STRATEGY:
- Define gamification strategy and customer engagement model
- Set platform requirements and success criteria
- Design advocate recognition and rewards framework
- Evaluate and approve platform vendors
- Establish engagement metrics and program governance

BUSINESS IMPACT STRATEGY:
- Define and monitor Business Impact KPIs (TCV, pipeline influence, win rate)
- Partner with Sales leadership to embed advocacy into sales motions
- Lead TCV impact measurement dashboard development
- Present business impact to senior stakeholders
- Drive adoption metrics across Sales, Marketing, Pursuit

GOVERNANCE OWNERSHIP:
- Establish Advocacy Council and governance model
- Define decision-

📌 Customer Advocacy Program Manager (Barcelona)
🏢 HP
📍 Barcelona