We are looking for a Global Process Owner - Marketing Excellence to define, govern and continuously improve global marketing processes from customer awareness through Marketing Qualified Lead (MQL).

Si sus habilidades, experiencia y cualificaciones coinciden con las de esta descripción del puesto, no demore su solicitud.
This strategic position owns the end-to-end marketing engagement process and works closely with Sales Excellence to ensure scalable, customer-centric commercial processes across international markets.

Your Responsibilities
Marketing Process Ownership

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- Own the integral marketing engagement process.
- Design and continuously optimize end-to-end marketing workflows.
- Develop and maintain the global process roadmap.
- Ensure standardized documentation, governance and compliance.
- Drive process adoption across headquarters and international affiliates.

Customer Lifecycle Management

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- Define and optimize the customer lifecycle framework.
- Ensure a consistent customer experience across channels.
- Promote customer-centric marketing processes globally.





Lead Management

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- Own the marketing funnel and lead management process.
- Ensure smooth handover from Marketing to Sales.
- Identify opportunities to improve funnel performance.

CRM & Marketing Automation

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- Act as business owner for marketing-related CRM processes.
- Define business requirements for CRM and Marketing Automation tools.Prioritize system improvements and process enhancements.
- Work closely with IT and Sales Operations.
- Establish marketing process standards and best practices.
- Manage the process improvement roadmap.
- Monitor process adoption and effectiveness.
- Lead change management initiatives.

Analytics

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- Define marketing process KPIs.
- Monitor engagement, funnel and conversion performance.
- Support marketing governance reporting.

Partner with Sales Excellence to optimize the commercial process.
Collaborate with Marketing, Digital Experience, Campaign Operation

📌 Global Process Owner – Marketing Excellence (Barcelona)
🏢 Approach People Recruitment
📍 Barcelona