Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP , the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit and follow along on LinkedIn #WeAreVML.
VML is a general creative company that builds genuine relationships between brands and people,
putting technology at the service of creativity.
Our Strategic team is looking for a Strategy Planner to join us in Madrid .
We’re searching for someone with strong strategic thinking, a sharp cultural eye, and a genuine interest in social platforms, digital behaviors and what’s happening right now.
This role is ideal for a planner who thinks social-first , understands how ideas live and grow on platforms, and can also connect that thinking to broader omnichannel / 360º campaigns .
A key part of the role involves structuring strategic narratives, building decks and presenting strategy both internally and to clients.
Your role will include…
- Researching culture, consumer behaviors, trends and emerging signals , with a strong focus on digital and social ecosystems.
- Translating insights from research, platforms and culture into clear strategic opportunities .
- Preparing benchmarks and competitor analysis,
📌 Strategy Planner (España)
🏢 Vml
📍 España