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At Factorial, we’re looking for a Demand Generation Manager to help us turn our Partners into real growth engines in the Italian market.

You’ll join the team responsible for building Factorial’s partner-generated pipeline across Italy, working hand-in-hand with a portfolio of strategic partners to unlock new business opportunities, accelerate revenue and build repeatable growth.

This is not a role where you simply execute or plan Marketing campaigns. You’ll own the Generation Plan of your partners: understanding where the opportunity is, finding the gaps in the funnel, building the right GTM plays and making sure those initiatives translate into pipeline and revenue.

You’ll work at the intersection of Demand Generation, Marketing, Sales & Partnerships, combining strategic thinking with hands-on execution. One day you might be designing a joint GTM plan with a strategic partner; the next, analysing pipeline performance,



launching an outbound play or testing a new AI-powered growth initiative.

If it sounds exciting for you, this might be your next challenge.

What will you be doing?
- Own the pipeline generation strategy for our partners in Italy, turning shared business goals into concrete growth plans, priorities and revenue opportunities.
- Build joint GTM strategies with partners across the full demand generation mix — events, webinars, campaigns, outbound plays, co-marketing, partner enablement and new growth experiments.
- Turn data into action. Analyse funnel performance, conversion rates, pipeline creation, influenced revenue and ROI to understand what’s working, what isn’t and where to double down.
- Create repeatable growth playbooks that can scale across partners, while adapting the strategy to each partner’s business, audience and maturity.
- Experiment constantly. Test new channels, messages, campaigns, formats and ways of working t

📌 Partner Demand Generation (Barcelona)
🏢 Factorial
📍 Barcelona