About us

At Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul. And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day.

Fast paced. Innovative. Inspiring. With close to 10,000 team members and a national footprint of more than 173 retail stores Australia wide – we’re focused on delivering a wide range, low price and great service. We’re about inspiring new ideas and thinking outside the box. We’re about kicking goals, having a laugh and pushing each other. We are about being rewarded and supported. We’re about teaching a customer something new and supporting the community. We’re about making a difference.

About the role

We're looking for an experienced CRM Manager on a 12 month fixed term contract to lead the strategy, execution and optimisation of our customer relationship management program. This is an exciting opportunity to use data, technology and customer insights to create personalised, high-impact campaigns that grow customer value,



increase retention and drive commercial outcomes.

Working closely with cross-functional teams across Marketing, Commercial, Digital and Analytics, you'll lead a high-performing CRM function while continuously evolving our customer communications, campaign performance and automation capabilities.

What You'll Be Doing
- Develop and execute the CRM strategy and annual campaign roadmap aligned to business and marketing objectives.
- Lead the end-to-end delivery of multi-channel CRM campaigns across email, app, web, direct mail and other customer touchpoints.
- Drive customer segmentation, personalisation and lifecycle marketing to improve acquisition, retention, frequency and spend.
- Analyse campaign performance and customer insights to optimise results through continuous testing and improvement.
- Manage CRM budgets, agency partners and campaign delivery while ensuring privacy and compliance requireme

📌 CRM Manager (Vic)
🏢 Officeworks
📍 Vic