We are looking for a Global Process Owner - Marketing Excellence to define, govern and continuously improve global marketing processes from customer awareness through Marketing Qualified Lead (MQL).

Si sus habilidades, experiencia y cualificaciones coinciden con las de esta descripción del puesto, no demore su solicitud.

This strategic position owns the end-to-end marketing engagement process and works closely with Sales Excellence to ensure scalable, customer-centric commercial processes across international markets.

Your Responsibilities
Marketing Process Ownership

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- Own the global marketing engagement process.

- Design and continuously optimize end-to-end marketing workflows.

- Develop and maintain the global process roadmap.

- Ensure standardized documentation, governance and compliance.

- Drive process adoption across headquarters and international affiliates.

Customer Lifecycle Management

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- Define and optimize the customer lifecycle framework.

- Ensure a consistent customer experience across channels.

- Promote customer-centric marketing processes globally.

Lead Management

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- Own the marketing funnel and lead management process.

- Ensure smooth handover from Marketing to Sales.

- Identify opportunities to improve funnel performance.

CRM & Marketing Automation

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- Act as business owner for marketing-related CRM processes.





- Define business requirements for CRM and Marketing Automation tools.Prioritize system improvements and process enhancements.

- Work closely with IT and Sales Operations.

- Establish marketing process standards and best practices.

- Manage the process improvement roadmap.

- Monitor process adoption and effectiveness.

- Lead change management initiatives.

Analytics

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- Define marketing process KPIs.

- Monitor engagement, funnel and conversion performance.

- Support marketing governance reporting.

Partner with Sales Excellence to optimize the commercial process.
Collaborate with Marketing, Digital Experience, Campaign Operations and Sales Operations teams.
Support integral capability-building initiatives.
Profile

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- Bachelor's or Master's degree in Marketing, Business Administration or similar.

- 5+ years of experience in Marketing Excellence, CRM, Marketing Operations, Commercial Excellence or Process Management.

- Proven experience in process governance and continuous improvement.

- Strong understanding of customer lifecycle and marketing funnel management.

- Experience with CRM and Marketing Automation platforms.

- Strong stakeholder and change management skills.

- Analytical mindset with strong business acumen. xqbhyrx

- Experience working in international matrix organizations.

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📌 Global Process Owner – Marketing Excellence (Barcelona)
🏢 Approach People Recruitment
📍 Barcelona