Описание: Manychat provides AI-powered automations that help creators and brands engage audiences across Instagram, Messenger, Whats App, and Tik Tok. It operates a conversational growth platform with more than 400 employees across three continents. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ Задачи: Design, run, and analyze experiments, including A/B tests, geo-holdouts, and incrementality tests, to measure the impact of marketing spend and campaigns Apply causal inference methods to estimate channel and campaign impact from observational data Own integrations with Meta, Google, Tik Tok, and similar ad platforms Build and maintain data pipelines that bring campaign performance data into the warehouse Build and maintain multi-touch attribution models across the customer journey Validate attribution models against incrementality and causal inference results Partner with Data Engineering on marketing data modeling and ensure pipelines are accurate, reliable, and scalable Run ad-hoc analyses and build dashboards Surface actionable insights for Performance Marketing, SEO, lifecycle marketing, and product marketing teams Partner with Analytics and Marketing leadership on priorities and cross-functional projects, including pricing and new product launches Требования:



5+ Years of relevant experience, including 2+ years of hands-on Marketing Analytics experience Experience with Saa S products Very strong SQL and BI tool skills Proficiency in Python or R for experimentation and causal analysis Hands-on experience designing and analyzing experiments, including A/B testing or geo-testing Experience applying causal inference methods Hands-on experience integrating with ad platform APIs and maintaining related data pipelines Hands-on experience building or maintaining multi-touch attribution models Ability to translate complex data into clear, actionable insights and communicate findings effectively Extreme attention to detail and a high standard for analytical deliverables Proactive mindset, ability to work independently, and ownership of initiatives Nice to have: Experience in a fast-paced startup or scale-up environment, familiarity with Git and version control practices, prior collaboration with senior marketing leadership, experience with Marketing Mix Modeling, familiarity with Google Analytics, Google Ads and Meta BS Условия: Comprehensive health insurance for the employee and family Professional development budget for conferences, online courses, and other relevant resources Versátil benefits package Generous leave options In-office meals and snacks Company-funded sport activities, annual offsites, and team-building events #J-18808-Ljbffr

📌 Marketing Data Analyst For Saas Products (Barcelona)
🏢 Enfint
📍 Barcelona