? Who are we?

At Ibancar World, we are a fast-growing fintech based in Málaga, specializing in consumer lending and loan-as-a-service solutions. We have built innovative asset-backed lending products and are now expanding into the automotive financing sector.

Our Marketing team plays a key role in driving customer acquisition, strengthening our brand and improving the end-to-end customer journey. We work across content, CRM, paid media, brand and product marketing, combining data, creativity and experimentation to support sustainable business growth.

We are looking for an ambitious, curious and hands-on Marketing Specialist who is comfortable working with data, coordinating campaigns, testing new ideas and collaborating closely with Product, Sales, Risk and leadership. You should thrive in a fast-paced environment, take ownership of your work and be motivated by solving problems and driving measurable business impact.

? Key Responsibilities

- Integrated Marketing Execution: Support the planning and execution of an integrated marketing strategy across brand, content, social media, SEO, email, CRM and paid media, ensuring consistency across channels.
- Performance Marketing & Acquisition: Manage and optimize day-to-day B2C acquisition campaigns across channels such as Meta, Google and Affiliates, monitoring key metrics including CAC, lead quality and Lead-to-Loan conversion.
- Content & Brand Management: Coordinate the corporate blog, social media and content production, including copywriting, basic design support and editorial planning, helping maintain a clear and consistent brand positioning.
- Campaign Coordination & Experimentation: Coordinate marketing campaigns across different platforms and channels, testing new messages, audiences, creatives and formats to identify opportunities to improve performance.




- Full-Funnel Optimization: Track performance across the full customer journey, from awareness and lead generation through application and conversion, identifying drop-offs and working with Product and other teams on improvement opportunities.
- CRM & Customer Engagement: Support the creation and optimization of customer journeys across Email, WhatsApp and Push notifications, helping improve engagement, conversion, retention and LTV (Lifetime Value).
- Budget & Vendor Coordination: Support the management and allocation of the marketing budget according to business priorities, while coordinating with external agencies and other marketing partners when needed.
- Data & Reporting: Monitor marketing KPIs, maintain performance dashboards and prepare regular reports with clear insights and recommendations for the Chief Growth Officer.
- Cross-Functional & Product Collaboration: Work closely with Product, Sales, Risk and leadership to align messaging, brand positioning and marketing priorities. Share customer and campaign insights that can support product improvements, new launches and sustainable business growth.

? Path to Growth: This role offers a clear path toward a Marketing Manager position, with increasing ownership of marketing strategy, budget allocation, campaign performance, brand positioning and cross-functional initiatives as experience and impact grow.

✅ Requirements

? Academic & Professional Background





- Experience: 2 to 4 years of experience in Marketing (ideally generalist, not only performance-focused). Experience in Fintech, Neobanking, or high-growth B2C startups is highly valued.
- Education: Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Economics or a related field. Additional training or certifications in Digital Marketing, Performance Marketing, CRM, Analytics or Growth will be considered a plus.
- Mindset: You combine strategic thinking with a strong hands-on approach, balancing long-term marketing priorities with effective day-to-day execution across channels and initiatives.

? Technical & Data Mastery

- Strong Excel and Google Sheets skills for reporting and analysis.
- Knowledge of ads platforms, SEO, and design tools (Canva, Figma).
- Familiarity with AI tools applied to marketing.

? Soft Skills & Languages

- Bilingual: Full professional proficiency in English and Spanish.
- Ownership Mindset: You are motivated by building something from the ground up and by the long-term impact of helping shape a growing company in the Málaga ecosystem.
- Communication: Ability to explain "the why" behind brand and campaign decisions to Leadership and the product team.
- Versatility: You're comfortable moving between brand strategy, content, data, and campaign execution.

? What we offer

- ? Be part of a dynamic, highly motivated and international team of skilled professionals.
- ? Salary range: €30k–€35k gross per year.
- ? Variable compensation tied to results.
- ? 26 labour days of annual leave.
- ? Private health insurance.
- ? Professional growth opportunities as the company continues to expand.
- ? On-site role based in our Málaga office.

📌 Especialista en marketing (Málaga)
🏢 Ibancar World
📍 Málaga