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In this role you will drive growth and ROI across paid media and organic channels for Santander's Wealth Management u0026amp; Insurance segment. You will coordinate global paid media strategies, scale campaigns across markets, and align media activity with LTV/CAC economics. You will also lead AI-driven demand generation and optimize owned media, collaborating with cross-functional teams to maximize performance and impact.
This is a chance to shape data-driven growth in a multinational bank environment.
Compensaciones / Beneficios
- Define and coordinate global paid media investment strategies aligned with growth targets
- Identify scaling opportunities across markets and products
- Optimize channel mix, bidding strategies, and budget allocation to maximize ROI
- Support countries in moving from pilots to scalable, always-on performance models
- Ensure alignment between Paid Media investment and LTV/CAC economics
- Build performance dashboards and reporting frameworks to track incremental impact
- Develop and lead Generative Search strategy, including AI-driven discovery environments
- Strengthen organic acquisition channels and optimize website performance
- Align performance marketing strategies with communication campaigns and brand positioning
Responsabilidades
- At least 7 years of professional experience, with 5+ years in performance marketing, digital acquisition or growth
- Experience scaling paid media across multiple xugodme markets
- Experience managing budgets and optimizing ROI
- Experience in multinational, matrix organizations
- Highly analytical and detail-oriented
- Experience working in insurance or financial services (preferred)
- Bachelor's degree in Marketing or related field
- Fluent in English and Spanish
Requisitos principales
- hybrid work model
- flexible hours
- integral learning opportunities
- competitive rewards
- health and wellness programs
- childcare support
📌 Growth and Performance Lead Sr. Analyst III (Boadilla del Monte)
🏢 Grupo Santander
📍 Boadilla del Monte
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